Winning the internet – The top social media influencers in Dubai
Dubai is full of exciting destinations and activities. Along with the money and bling come influencers, individuals who ‘influence’ their audiences into following ‘trends’ and practising consumerism through their content. If you’re a brand looking for a new face or just someone who likes to be in the know about internet personalities, our comprehensive list of Dubai’s most well-known social media influencers will come in handy. From your favourite makeup artists to travel vloggers, here’s our list of the top social media influencers in Dubai who are known for their engaging content.
TOP SOCIAL MEDIA INFLUENCERS IN DUBAI
FAZZA
Starting our list of social media influencers in Dubai with His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum – the Crown Prince of Dubai. Popularly known as Fazza, he shares his life of adventures, poetry and responsibilities with the world through his social media. His Instagram faz3 has over 16M followers and more than 3M Facebook fans.
HUDA KATTAN
Famed for her Dubai-based cosmetics brand Huda Beauty, Huda Kattan is considered one of the top Dubai influencers on social media. With a focus on makeup tutorials, the beauty guru’s brand has more than 54M followers on Instagram, followed by around 7.8M on Facebook. Her official YouTube channel has about 4.14M subscribers.
Covering everything from on-fleek eyebrows to deeper topics on self-love, it isn’t surprising why the influencer’s posts pull on heartstrings and inspire followers to look their best too. Huda Beauty, has become a top UAE makeup and beauty brand.
Supercar Blondie
Car enthusiasts are familiar with the Instagram handle supercarblondie and the YouTube channel with the same name.
The popular YouTube channel Supercar Blondie belongs to Alexandra Hirschi – known as Supercar Blondie and Alex. She is one of the top-ranking social media influencers in Dubai, with over 16.1M followers on Gram, 19.5M subscribers on YouTube and over 57M Facebook followers.
Rather than run-of-the-mill vehicles, her channels depict supercars — high-performance and street-legal sports cars that turn heads. Lately, she’s also begun showing lifestyle vlogs on camera with parts of her life.
JOELLE MARDINIAN
Joelle Mardinian is one of the popular Dubai based influencers with over 21M followers on her Instagram handle joellemardinian. She has more than 252k subscribers on YouTube and 3.5M Facebook fans.
Joelle is a Lebanese makeup artist, television host, brand ambassador and a self-made entrepreneur. Mardinian founded Joelle Group, a leading beauty conglomerate that includes several brands such as Maison de Joelle, skincare brand Joelle Paris and EyeCandy.
Noor Stars
Another popular social media influencer on our list is Noor Stars. She shares her content in Arabic related to self-care, lifestyle, beauty and cosmetics with 14.9M followers on her Instagram handle noorstars. Her official YouTube channel has over 20.9M subscribers.
Lojain Omran
Lojain Omran is a Saudi Arabian television presenter, social media personality and a cast member on the Netflix show Dubai Bling. She is a Dubai based influencer. Before her media career, she worked in banking. She has 11.7M followers on her Instagram handle lojain_omran.
Narin’s Beauty
Follow Narin Amara, or Narin’s Beauty, for all your makeup and lifestyle tips and tricks. She is one of the most popular Instagram influencers in the UAE.
Based in Sweden, most of her content focuses on lifestyle, hair and makeup. She has over 11M followers on Instagram handle narins_beauty and 14.7 subscribers on YouTube.
Karen Wazen Bakhazi
Karen Wazen is next on our list of Dubai’s most popular social media influencers. Her Instagram handle, karenwazen, has amassed over 8.1M followers. She has an equally popular YouTube and Facebook page with 139k and over 3M followers, respectively. Her content is about all the good things in life!
Salama Mohammad
Next on our list of Instagram influencers in Dubai is Salama Mohammad. She is an Emirati entrepreneur with an inspirational story that resonates with her audience.
Beyond the likes and shares, Salama is a woman on a mission. She is the founder of a skincare brand called Peacefull. She openly shares her experience with vitiligo and it connects deeply with her 1.5M followers on her Instagram handle salamamohamed.
Khalid Al Ameri
Famous for comedic video skits about life in the UAE, Khalid Al Ameri is an Emirati YouTuber who quit his regular job to do what he loves – creating engaging content!
The Emirati influencer has amassed over 3.1 million followers on his Instagram handle, Khalidalameri.
He is also a popular personality on Facebook Watch, with over 8.6 million followers. Khalid also has a sizeable following on YouTube, with 3.77 Million subscribers.
ABDULAZIZ BAZ
Abdulaziz Baz, also known as Bin Baz, is a Dubai-based comedian, influencer and model. He’s known for posting hilarious clips about life in the emirate. Some of his popular videos include pranks on his friends and family.
His Instagram handle, bin_baz, has over 5.2M followers, making him one of Dubai’s biggest social media stars. At the same time, his YouTube channel @therealbinbaz has 631k subscribers.
Mohamed Beiraghdary, aka MoVlogs
Mohamed “Mo Vlogs” Beiraghdary is a Dubai-based vlogger and lifestyle influencer known for his exotic supercars, celebrity appearances and wild pranks on social media. Most of his content gives his followers a glimpse of his extravagant life.
Mohamed started his social journey by posting YouTube vlogs on cars, after which snippets of his ultra-wealthy life followed, luring more fans.
With over 4.5M followers, Mo’s Instagram handle movlogs is already considered one of the best. However, Mohamed’s YouTube channel (11.4M subscribers) garners the most attention owed to the many guest stars who make appearances.
The Hala
Hala Abdallah is a Dubai based social media influencer with 2.6M followers on her Instagram thehala. She served as a brand ambassador for notable Middle Eastern and international brands. One of her campaigns was for Tommy Hilfiger’s TommyxZendaya collection.
Hayla Ghazal, or Hayla TV
Vying for the prize of top social media influencers in Dubai, Hayla Ghazal launched her own YouTube channel when she was 18. She has undoubtedly come a long way, with 2.2M followers on Instagram (handle: HaylaTV) and more than 9M subscribers on YouTube.
Hayla’s videos range from cooking tutorials to makeup and style advice. Over time, her channel also highlighted social issues in the Middle East. She was elected as a Change Ambassador by the UN with the promise of creating content that provides more equitable opportunities for women.
Farhana Bodi
You may recognise Farhana Bodi from Netflix’s Dubai Bling. She is a fashion and lifestyle influencer and has been a part of other TV shows. She has 2.8M followers on her Instagram handle farhanabodi.
She is a proud single mom. Her son Ayden also shows off her highly opulent lifestyle, involving private jets and luxury brands, on his social media accounts.
Jumana Khan
@Jumana on Instagram, Jumana Khan is a Dubai-based influencer who rose to fame primarily through her lip sync videos on TikTok and Instagram and a few ‘comedy’ themed content.
She has more than 5.8M followers on Instagram and over 9.2M on TikTok, owing to her content targeted toward her audience and building a fanbase. She has collaborated with various brands, including Tiger Properties and Splash (Landmark Group).
Adnan Zafar (Ken Doll Dubai)
Adnan Zafar, known as Ken Doll Dubai, is a Pakistani model, social media influencer and content creator in Dubai. His striking facial features have earned him the moniker “Ken Doll” in the Middle East.
His resemblance to the iconic male Barbie has contributed to his immense popularity. This Dubai influencer collaborates with renowned beauty and makeup brands in the UAE. He has over 2.2M followers on his Instagram handle ken_doll_dubaiii.
Rashed Belhasa
Rashed Belhasa, aka Money Kicks, is another famous Emirati social media influencer in Dubai with a sizeable following on YouTube and Instagram.
Belhasa is a young entrepreneur, influencer and amateur boxer. He has over 3.87M subscribers on his YouTube channel, Money Kicks and 2.5M followers on his Instagram handle, rsbelhasa. Most of his content is about boxing, lifestyle and personal vlogs.
Marwa Hassan
Next on our list of Dubai social media influencers is Marwa Hassan. She is an entrepreneur, beauty and fashion blogger. She runs a bespoke couture line of hijabs and modest fashion. She has an impressive 3M followers on her Instagram handle marwahassan.
Lowi Sahi
Lowi Sahi is a popular Arabic-language social media influencer and YouTuber in the UAE. Sahi is a film director, storyteller and entrepreneur with his company, Sahi Media. Lowi has 1.6M followers on the Instagram handle lowisahi, while his YouTube channel has more than 2.58M subscribers.
Safa Siddiqui
One of the most popular social media influencers in Dubai is Safa Siddiqui. She is an Iraqi-British fashionista and star of Netflix’s hit series Dubai Bling. Her Instagram handle safa_dubai has over 1.3M followers.
Her Instagram is a treasure trove of chic ensembles and snapshots of her glamorous life, capturing the hearts of fashion enthusiasts. In candid interviews, she spills the tea on her journey from boardroom to runway, all while maintaining a cheeky charm. Safa, alongside her partner-in-crime and husband Fahad, are the darlings of ‘Dubai Bling’.
Naomi D’Souza Jacob
Naomi D’Souza Jacob is another popular social media influencer in Dubai, with more than 116k followers on her Instagram handle naomi_dsouza. She’s a lifestyle influencer, and most of her content is about travel, fitness, food and pets.
She also shares personal updates and behind-the-scenes looks at her life, including her travels and adventures in Dubai and around the world. Although her followers are quite lower than the others on this list, she is influential as she shares tips that people genuinely care about.
Kris Fade
Kris Fade is one of the most popular content creators based in Dubai. He has over 843k followers on his Instagram account titled krisfade. Fade is known for his work as a radio host on Virgin Radio Dubai 104.4, where he hosts The Kris Fade Show. He’s also part of Netflix’s Dubai Bling show.
Apart from being a content creator and radio show host, Fade is a successful entrepreneur with his branded product line – FadeIt.
Kris Fade is well-loved by his fans for his energetic and entertaining personality. His social media presence reflects this, with a mix of personal updates, behind-the-scenes looks at his work, and promotional content for his various projects.
Zeina Khoury
Zeina Khoury, known as a real estate queen, Zeina is the CEO of the luxury property company High Mark Real Estate. Her impressive sense of style shines through on her thezeinakhoury Instagram account with 974k followers, where she manages costly properties like Palazzo Versace Dubai and D1 Tower.
Real Talk Darbs
Real Talk Darbs is a digital content creator and one of the top influencers in Dubai with over 55.2k followers on his official Instagram handle, realtalkdarbs. He has 251k subscribers on YouTube and a whopping 4.8M followers on Facebook.
His content in Tagalog covers various topics, such as tips on living life to the fullest. He’s also known for arranging training and workshops for budding content creators.
Other Famous Influencers in Dubai
- Muhammad Junaid (realjunaidofficial) | Instagram followers 4.5M
- Reem Khabazzeh (reemabousamra) | Instagram followers 6M
- Natalia Itani (nataliaitani) | Instagram followers 2.1M
- Nael Abu Al Teen (nael_abu_alteen) | Instagram followers 1.7M
- Tatiana Tretyak (tatianatretyak) | Instagram followers 1.3M
- Zena Louay (zena_louay) | Instagram followers 2M
- Alanoud Badr (fozaza) | Instagram followers 1.2M
- Maya Ahmad (themayaahmad) | Instagram followers 1.2M
- Eva Zuk (eva_zuk) | Instagram followers 1.4M
- Laura Badura (laurabadura) | Instagram followers 1.2M
- Deepti Chandak (jivewithdeepti) | Instagram followers 1M
- Vrania Fawaz (raniafawazz) | Instagram followers 886k
- Wael Abu Alteen (waelalteen) | Instagram followers 976k
- Mthayel Al Ali (mthayel) | Instagram followers 815k
- Shieda Babareza (sheidafashionista) | Instagram followers 538k
- Latifa Al Shamsi (latifalshamsi) | Instagram followers 503k
- Nadya Hassan (nadyaa) | Instagram followers 363k
- Gehna Advani (gehnaadvani) | Instagram followers 347k
- Mahmoud Sidani (mrmoudz) | Instagram followers 622k
- Zahra Abdalla (cookingwithzahra) | Instagram followers 299k
- Sarah Abdallah (dubaiprettyladies) | Instagram followers 14.2k
- Lailli Mirza (laillimirza)| Instagram followers 262k
FAQs about social media influencers in Dubai
WHO IS AN INFLUENCER IN DUBAI?
‘Influencers’ usually showcase their lives and attract brands to partner with them for advertising. This is how they make their livelihood. Some influencers on the ‘luxury’ side (who are either already wealthy or make way too much money through these partnerships) tend to wear designer brands and flaunt fabulous lifestyles, as they make money way beyond average corporate jobs these days. This type of content, too, gets followers as everyone is glued to their phones, looking at what the world is up to.
CAN ANYONE BE AN INFLUENCER IN DUBAI?
Suppose you want to become a social media influencer in Dubai making money off your brand deals. In that case, it is mandatory to have a National Media Council (NMC) licence or an influencer licence in Dubai.
There are many legalities and rules to be followed to get this license, such as keeping records of your promotions and complying with laws regarding defamation and promotion. The cost of an NMC licence ranges from AED 8,050 to AED 15,000.
You can also refer to our guide on the E-Trader license in Dubai to sell your services or operate a small online business on social media. There are quite a few successful Emirati businessmen in Dubai who rely on social media to promote their products and services. So, you’ll have a lot of opportunities to make money off being an influencer.
DOES SUPERCAR BLONDIE HAVE AN OFFICE IN DUBAI?
Yes, Supercar Blondie is one of the most popular YouTube content creators based in Dubai. She recently launched a new Supercar Blondie headquarters in Dubai.
WHAT ARE SOME OF THE MOST INSTAGRAMMABLE SPOTS IN DUBAI
Burj Khalifa, Miracle Garden, Burj Al Arab and Madinat Jumeirah are all prime choices for perfect Instagram photos in Dubai. Some of the most Instagrammable places in Dubai can help your posts go viral. You can also stay at one of the most Instagrammable hotels in Dubai for that ‘wow’ content.
That’s a wrap on our list of Dubai’s best social media influencers. Stay updated on everything in Dubai with MyBayut, the region’s favourite property and lifestyle blog.
