Dubai is a sprawling metropolis packed full of exciting destinations and activities. That being the case, it’s no wonder that the emirate is home to numerous local and international content makers. We have compiled a comprehensive list of Dubai’s most well-known social media influencers, who are out there creating incredible content that just can’t be overlooked. From your favourite makeup artists to travel vloggers, here’s our list of the top social media influencers in Dubai.
TOP SOCIAL MEDIA INFLUENCERS IN DUBAI
HUDA KATTAN
Famed for her Dubai-based cosmetics brand Huda Beauty, Huda Kattan is considered one of the top Dubai influencers on social media. With a focus on makeup tutorials, the beauty guru’s brand has more than 49M followers on Instagram, followed by around 7.7M on Facebook. Her official YouTube channel has more than 4.15M subscribers.
Covering everything from on-fleek eyebrows to deeper topics on self-love, it isn’t surprising why the influencer’s posts pull on heartstrings and inspire followers to look their best too. Proving that “dreamers can make it”, Huda’s message is about motivating women to live life to the fullest.
Khalid Al Ameri
Popular for comedic video skits about life in the UAE, Khalid Al Ameri is an Emirati YouTuber who quit his regular job to do what he really loves – creating engaging content!
Now a motivational speaker, youth coach and columnist, the Emirati influencer has amassed more than 1.7 followers on his Instagram handle khalidalameri. He also has a sizeable following on YouTube with 1.26M subscribers. Some of his most popular videos are with his wife, Salama.
These videos give an insight into the couple’s daily struggles and offer practical advice to those who feel lost in their relationship.
ABDULAZIZ BAZ
Abdulaziz Baz, also known as Bin Baz, is a popular social media influencer with a massive following on multiple platforms. His Instagram handle bin_baz has over 5 million followers, making him one of Dubai’s biggest social media stars. Whereas his YouTube channel has 648k subscribers and his channel has over 53,045,980 views so far.
Bin Baz is a Dubai-based comedian and model and he’s known for posting hilarious clips about life in the emirate. Some of his popular videos include pranks on his friends and family.
Mohamed Beiraghdary, aka MoVlogs
Known for car videos on social media, Mohamed “Mo Vlogs” Beiraghdary is a Dubai-based vlogger and lifestyle influencer with posts that give followers a glimpse into rich people’s lives. Based in Dubai, Mohamed started on his social journey by posting YouTube vlogs on cars, after which snippets of his ultra-wealthy life followed, luring in more fans.
With over 3.8M followers, the Mo Vlogs Instagram handle movlogs is already considered one of the best.
However, Mohamed’s YouTube channel (10.8M subscribers) garners the most attention owed to the many guest stars that make appearances.
Noor Stars
instagram.com/p/CSMVQm7Fvn5/
Another popular social media influencer on our list is Noor Stars, an Iraqi-Emirati Youtuber who managed to gain a massive fan following. She shares her content in Arabic related to self-care, lifestyle, beauty, and cosmetics with 11.5M followers on her Insta handle noorstars. Her official YouTube channel has over 18.5M subscribers.
Hayla Ghazal
Vying for the prize of top social media influencers in Dubai, Hayla Ghazal launched her own YouTube channel when she was 18. The Dubai-based Syrian influencer has certainly come a long way, with over a million followers on Instagram and more than 6M subscribers on YouTube.
Hayla’s videos range from cooking tutorials to makeup and style advice. Over time, her channel evolved into also highlighting social issues in the Middle East. She was elected as a Change Ambassador by the UN with the promise of creating content that provides more equitable opportunities for women.
Narins Beauty
Follow Narin Amara, also known as Narin Beauty, for all your makeup and lifestyle tips and tricks. She is one of the most popular Instagram influencers in the UAE. Born in Syria, Narin is based in Sweden. Most of her content focuses on lifestyle, hair and makeup. She has over 7.3 followers on Instagram.
Noha Nabil
Noha Nabil is a popular Instagram influencer with 9.6M followers on her official Insta handle nohastyleicon. She also has a successful cosmetics and makeup line that’s popular in the UAE as well as in other parts of the world.
Karen Wazen
Karen Wazen is next on our list of the most popular social media influencers in Dubai. Her Instagram handle, karenwazen, has amassed over 6.6M followers. Her content is about all the good things in life!
Supercar Blondie
Car enthusiasts are familiar with the Instagram handle supercarblondie and the YouTube channel with the same name.
The popular YouTube channel Supercar Blondie belongs to Alexandra Hirschi – popularly known as Supercar Blondie and Alex. She is one of the top-ranking social media influencers in Dubai with over 9.2M followers on the Gram, 9.72m subscribers on YouTube and over 40M Facebook followers.
Rather than run-of-the-mill vehicles, her channels depict supercars — high-performance and street-legal sports cars that turn heads when some celebrity takes them on a spin.
Lana Rose
A notable social media influencer in Dubai, Lana Rose started her online career with an Instagram account and then a YouTube channel made her a celebrity. Lana’s social media pages usually chronicle her daily life with a focus on luxury cars and fashion.
Lana Beiraghdary, the older sister of Mo Vlogs founder Mohamed Beiraghdary, exudes a special charisma. Her popularity brought a new level of fame when her makeup tutorials started getting sponsorship from the most renowned brands. Lana Rose, who has over 1 million Instagram followers, truly deserves a spot at the top.
Gaurav Chaudhary
Gaurav Chaudhary, popularly known as Technical Guruji, is an Indian tech YouTuber based in Dubai. His YouTube videos focus on technology, computers, gadgets and smartphones. He has over 4.99M subscribers on YouTube and his channel has gained over 270,217,312 views. His content is in Hindi, making it a favourite among Hindi and Urdu speaking audiences.
Rashed Belhasa
Rashed Belhasa, aka Money Kicks, is another popular Emirati social media influencer in Dubai with a sizeable following on YouTube and Instagram. Belhasa is a young entrepreneur, influencer and amateur boxer. He has over 3.08M subscribers on his YouTube channel Money Kicks and 2M followers on his Instagram handle rsbelhasa.
He hails from one of the most influential families in Dubai and most of his content is about boxing, lifestyle and personal vlogs.
Lowi Sahi
Lowi Sahi is a popular Arabic language social media influencer and YouTuber based in the UAE. Sahi is a film director, storyteller and entrepreneur with his own company called Sahi Media. Lowi has 1.5M followers on Instagram, while his YouTube channel has more than 2.4M subscribers.
FREQUENTLY ASKED QUESTIONS
DOES SUPERCAR BLONDIE HAVE AN OFFICE IN DUBAI?
Yes, Supercar Blondie is one of the most popular social media stars based in Dubai and she recently launched a new Supercar Blondie headquarters in Dubai.
WHAT ARE SOME OF THE MOST INSTAGRAMMABLE SPOTS IN DUBAI
Burj Khalifa, Miracle Garden, Burj Al Arab, Madinat Jumeirah are all prime choices for perfect Instagram photos in Dubai
That’s a wrap on our list of the best social media influencers in Dubai. Want to make a living by becoming a social media influencer? You will need an influencer license in Dubai to help you commercialise your creativity legally. Several successful Emirati businessmen in Dubai rely on social media to promote their products and services.
To start, you’ll need an E-Trader license in Dubai that can help you sell your services or operate a small online business on social media. If you want to capitalise on your travels, our picks for most Instagrammable places in Abu Dhabi can help your Instagram posts go viral.
