Out of this world – The Theatre of Digital Art Dubai (ToDA)
Want to marvel at the works of celebrated artists? The Theatre of Digital Art Dubai (ToDA) at Madinat Jumeirah combines art with modern technology and storytelling. The theatre offers visitors a glimpse into the works of amazing artists. The venue offers a mix of multimedia exhibitions, contemporary installations and VR-based pieces to amplify artistic experiences.
Here is a complete overview of the Theatre of Digital Art. Join us as we tell you absolutely everything you need to know about this exciting artistic destination.
TODA DUBAI – AN OVERVIEW
Art shows at the Theatre of Digital Art Dubai employ advanced technologies as well as audiovisual effects to exhibit classic artworks and contemporary art pieces. The theatre opened in October 2020 in Dubai’s Madinat Jumeirah.
It was developed with the support of the European digital production house – Vision Multimedia Projects GmbH. The theatre has designed and produced many multimedia art exhibits in over 11 cities across the globe.
HISTORY OF THE THEATRE
The Theatre of Digital Art opened its first two branches in Moscow and St. Petersburg in 2014. Its journey began with multimedia art exhibitions that presented the works of renowned artists like Van Gogh, Renoit and Monet. The innovative concept expanded with more exhibitions in Berlin from 2016 to 2018.
In 2019, the ToDA launched two exhibits of its own production. These were “From Monet to Kandinsky, Revolutionary Art” and “Italian Renaissance: Leonardo, Michelangelo, Rafael”. The shows were initially displayed in Saudi Arabia, Germany and Thailand.
In 2020, the Theatre of Digital Art produced another premium digital art show named “Something Nouveau, Klimt, Mucha Beardsley”. This was followed by two more projects: The Museum of Digital Arts in Bangkok and the House of Digital Art in Switzerland.
FACILITIES AT THE THEATRE OF DIGITAL ART DUBAI
Spread over more than 1,000 sq. m., The Theatre of Digital Art (ToDA) is one of Dubai’s most happening tourist attractions. The facility’s walls and floors are covered with large HD screens, thereby giving observers a 3D view of the displays. Let’s take a look at the facilities available at ToDA.
VR ROOM
The immersive VR room at ToDA Dubai allows art lovers not just to observe a work of art from a distance but experience it more intimately. This futuristic concept allows visitors to virtually visit art studios where the masterpieces were originally created decades or centuries ago.
Guests can explore the studios of four famous artists, including Munch, Goncharova, Shishkin and Malevich, virtually. Visitors can even get ‘inside’ the masterpieces of these artists, including the famous ‘The Scream’ by Edvard Munch and ‘Morning in a Pine Forest’ by Ivan Shishkin.
The VR room also has a facility where visitors can recreate timeless works on virtual canvases. They can share their creations on social media too.
CHILDREN’S SECTION
Kids can enjoy an exclusive immersive art experience at the Interactive Room at ToDA, Dubai. The room is designed to provide children of all ages with activities that immerse them in the realms of fantasy and art. They can explore new scientific concepts presented through the medium or go on a search for secret virtual passages.
SHOWS AT THE THEATRE OF DIGITAL ART DUBAI
ToDA celebrates art by showcasing masterpieces. Here’s a look at the shows you can be a part of at the theatre.
THE LITTLE PRINCE 360°
Experience the real magic in 360° at ToDA Dubai. Little Prince – the iconic tale of friendship and love comes alive at the theatre to take you for a journey across the universe. The combination of modern tech and hologram live performance will make you feel as if you’re part of this iconic tale.
- Tickets: From AED 110 (Adults) | From AED 70 (Children)
- Duration: 40 minutes
BEING VAN GOGH
Immerse yourself in the masterpieces of none other than Van Gogh. Take a peak into the artist’s life and how this was reflected in his work. This is an opportunity for art aficionados to see Gogh’s paintings all showcased in one place.
- Tickets: AED 100 (Adult) | AED 50 (Children)
- Duration: 55 minutes
FROM MONET TO KANDINSKY
Want to see how art evolved over time? Then you must not miss From Monet to Kandinsky, where all the important art movements are showcased from the late 19th and early 20th centuries.
- Tickets: AED 100 (Adult) | AED 50 (Children)
- Duration: 45 minutes
LIVE MUSIC NIGHTS AT THE THEATRE OF DIGITAL ART
Dive into the melodious nights at the Theatre of Digital Art Dubai. Let’s take a look at the live music nights ya’ll can attend.
ART & MUSIC NIGHT
Experience both art and music in one place! Yes…Theatre of Digital Art has combined classical music with stunning digital to create a true masterpiece. The showcase of revolutionary art gets truly musical as Soren Lynh Hansen (the famous Danish musician) adds the tunes.
- Tickets: From AED 150
- Duration: 1 hour
JAZZ MUSIC NIGHT
Jazz it up at ToDa with an immersive 360° live performance. If you love the good ol’ jazz melodies, you should add this as a must-have experience in Dubai.
- Tickets: From AED 150
- Duration: 1 hour
INDIAN MUSIC NIGHT
Listen to Nabeel Khan – an 8th-generation Sarangi artist, play the sounds of India. With the title of youngest Sarangi player in his name, the musician will leave you mesmerised by the delicate tunes. A tabla player will accompany Khan, so rest assured, you’ll definitely be in for a treat. A Diwali special is organised on 22nd October, so mark your calendars!
- Tickets: From AED 150
- Timings: 22nd October 2022 | 08:00 pm – 09:30 pm
WHAT A WONDERFUL WORLD
22 world-class musicians bring to jazz, pop and opera classics to the Theatre of Digital Art. So get ready to experience the best of Ella Fitzgerald, Frank Sinatra and Amy Winehouse (we hope they play Back to Black).
- Tickets: From AED 280
- Timings: 15th October 2022 | 08:00 pm
- Duration: 1 hour and 30 minutes
CLASSIC AMBASSADOR’S EVENINGS: GLORIA CAMPANER
Gloria Campaner has played in over five continents and this time she’s landing in Dubai at Theatre of Digital Art. The celebrated Italian pianist will play the most vibrant compositions of Chopin and Bach.
- Tickets: From AED 200
- Timings: 3rd November 2022 | 08:00 pm
- Duration: 1 hour and 30 minutes
EXOTIKA
This is where clubbing meets the art. Expect the minimal-house tunes played by DJs Vladan Krstic and Jon Renemy. While the Serbian artist Maja Mitrasinovic will create artwork matching the minimal-deep sounds on the canvas.
- Tickets: From AED 200
- Timings: 29th October 2022 | 09:00 pm
- Duration: 2 hours
MUSICA DE TANGO
Let’s go tango along the passionate Argentinian tunes at the Theatre of Digital Art Dubai. Four world-class musicians will bring you the best of Astor Piazzolla (the influential figure in the history of Tango). They will also play his “Four Seasons of Buenos Aires”. So don’t forget to bring your dance shoes!
- Tickets: From AED 180
- Timings: From 20th October 2022 to 30th October 2022| 08:00 pm
- Duration: 1 hour and 30 minutes
ANDALUSIAN NIGHTS
Isabel Cañada Luna is bringing Andalusia in Dubai at ToDA. The artist won the hearts at Alserkal Avenue and Alliance Française Theater, and now she’s in the city to celebrate a fusion between Arab and Spanish culture. Other artists such as Crosby Delaney Barrett, Magdalena Wajdzik and Inas Halal will also play.
- Tickets: From AED 150
- Timings: 23rd October 2022 | 08:00 pm
- Duration: 1 hour and 30 minutes
MEDITATION AND YOGA AT THE THEATRE OF DIGITAL ART DUBAI
Theatre of Digital Art Dubai offers an immersive meditation and yoga experience. Each of these sessions is led by certified yogis and meditation facilitators. Here’s a look at all meditation and yoga sessions you can sign up for.
- Breathtaking Meditation Session
- Immersive Yoga
- Immersive Art Therapy
- Immersive Meditation: Multi-sensory Session
- Family Yoga
ARTE TALKS AT TODA DUBAI
Arte Talks is a platform for Key Opinion Leaders and expert speakers to share the latest innovations and knowledge about Blockchain and Web3. Every week, the experts discuss a new topic so you learn more about Crypto and Blockchain. You can check the official website of ToDA and find out what’s the week’s hot topic.
FREQUENTLY ASKED QUESTIONS
WHERE CAN I GET THEATRE OF DIGITAL ART TICKETS?
You can get tickets for any of the shows at ToDA Madinat Jumeirah from their official website.
WHERE IS THE THEATRE OF DIGITAL ART DUBAI LOCATED?
The Theatre of Digital Art is located at Souk Madinat Jumeirah.
WHAT ARE THE CONTACT DETAILS FOR THE THEATRE OF DIGITAL ART DUBAI?
You can contact the theatre at +971-4-277-4044.
WHAT ARE THE TIMINGS FOR TODA?
The Theatre of Digital Art opens at 11:00 am and closes at 11:00 pm. The theatre operates seven days a week.
CAN I HOST AN EVENT AT THE THEATRE OF DIGITAL ART?
Yes, you most certainly can! ToDA Dubai has got an immersive event space with 35 projectors and 14 displays. To book a private event with ToDA, you can contact them or visit their website.
ARE THERE ANY ART GALLERIES IN DUBAI?
There are many art galleries in Dubai that cater to different art styles. The Workshop, Cuadro Fine Art Gallery and XVA are some popular art facilities in the emirate.
This concludes our review of the Theatre of Digital Art, Dubai. If you want to explore the traditional Emirati and Islamic art in Dubai, visit Miraj Islamic Art Centre. This dedicated art space displays different forms of century-old Islamic art and architecture. You can visit other art spaces in Dubai, including Jameel Arts Centre and the 3D World Trick Art Museum.
The cover image is the courtesy of Theatre of the Digital Art Dubai.
