Dubai Destinations promotional campaign – Showcasing Dubai to the world
Dubai is among the world’s most popular tourism hotspots. In fact, the name itself is synonymous with world-class cuisine, cultural wonders, epic retail hubs and thrilling adventures. The city offers an incredible array of experiences that are exciting for everyone, regardless of their age or ethnicity. While a lot has been told or written about Dubai, there are still some hidden gems that can be found with a little bit of digging! To keep visitors aware of Dubai’s vibrant culture, exciting offerings and centuries-old history, the UAE government has launched a key promotional campaign, called Dubai Destinations.
We’ve put together everything you need to know about this exciting new government venture and what to expect as the initiative gathers momentum.
ABOUT DUBAI DESTINATIONS PROMOTIONAL CAMPAIGN
Launched in December 2021, Dubai Destinations is a global ad campaign that aims to promote tourism in Dubai. His Highness Sheikh Mohammed bin Rashid, Vice President, Prime Minister and Ruler of Dubai had the vision to make Dubai the world’s best place to live and visit. This initiative is a significant step in that direction.
The campaign will bring government departments and Dubai’s burgeoning creative community onto the same page so they can share the best of what the emirate has to offer.
When asked about the initiative, His Highness Sheikh Ahmed bin Mohammed, chairman of Dubai Media Council said:
“Inspired by the vision of Sheikh Mohammed bin Rashid, Vice President, Prime Minister and Ruler of Dubai, to make Dubai the world’s best city to live and visit, we are launching an initiative to enhance the profile of Dubai’s unique destination offerings by engaging with both the local community and regional and global audiences.”
OBJECTIVES OF THE CAMPAIGN
The Dubai Destinations promotional campaign’s goal is to make people aware of Dubai’s culture, activities, sights, events and festivities so they are enticed to come and visit or live in the city.
The campaign will offer people a glimpse into the emirate’s leisure, cultural, dining and sporting experiences. The natural beauty of the Hatta region and Al Marmoon will also be shown to the world.
As per data compiled by Euromonitor International, a UK-based market research company, Dubai has been named first regionally and second globally amongst the Top 100 City Destinations Index 2021. The Dubai Destinations initiative is aimed at further boosting Dubai’s status as one of the safest places to visit in the world, both amidst and after the COVID-19 pandemic.
ORGANISATIONS PARTICIPATING IN THE DUBAI DESTINATIONS PROMOTIONAL CAMPAIGN
The Dubai Destinations promotional campaign will involve the following organisations:
- Department of Economy and Tourism
- Roads and Transport Authority (RTA)
- Dubai Municipality, Dubai Culture and Arts Authority
- Dubai Holding
- Dubai Sports Council
- The Government of Dubai Media Office
Dubai Media Office will also hire photographers, videographers, animators, influencers and digital media content creators to showcase Dubai’s top tourist attractions.
PLANS OF DUBAI MEDIA OFFICE TO INITIATE THE CAMPAIGN
DUBAI DESTINATIONS CALENDAR
Dubai Media Office will create a Dubai Destinations calendar with a key focus on outdoor activities.
The campaign will include guides that will offer people an insight into Dubai’s campsites, homegrown restaurants, outdoor activities and adventurous experiences.
Talking about the campaign, Her Excellency Mona Al Marri, Vice Chairperson and Managing Director of Dubai Media Council and Director-General of Dubai Media Office said,
”[Dubai Destinations Promotion Campaign] is a celebration of all that the city has to offer, the innovative campaign aims to introduce both domestic and global audiences to new experiences and encourage them to discover hidden gems, enjoy exciting activities, and share unforgettable moments in Dubai.”
EXPO 2020
The world’s largest fair, EXPO 2020 has helped Dubai attract thousands of visitors from across the globe. Thanks to over 192 EXPO 2020 pavilions, each offering a range of activities, the emirate has recorded over six million footfalls from all over the world since it opened in October 2021. This has elevated Dubai’s profile and opened up the eyes of the world to all the emirate has to offer.
Now, Dubai Destinations plans to offer Expo 2020 visitors other amazing experiences in the emirate. From public parks to entertainment venues, there’s so much that they can enjoy.
FAQs
WHAT ARE THE BEST PLACES TO VISIT IN DUBAI?
Dubai has plenty of places that you can visit while you’re in the emirate. Here is a list of the most popular places in Dubai that can help you plan your itinerary.
ARE THERE ANY FREE PLACES IN DUBAI?
If you want to roam around the city without breaking the bank, plan a day out at some of the best places to visit in Dubai for free. From roaming the streets of Al Seef to a camel racing festival, there is much you can do during a budget tour.
And with that, we wrap our guide to the Dubai Destinations promotional campaign. We hope it encourages you to plan a trip to this truly unique city.
If you need any guidance with regards to visiting the emirate, read our travel guide on the Dubai dos and don’ts. If you need some help with packing or accommodation, learn all that and more while planning your first trip to Dubai.
For more information about Dubai or its neighbouring emirates, stay tuned to MyBayut.
