RTA smart customer happiness centres in Dubai
The Roads and Transport Authority (RTA) has opened two customer happiness centres equipped with smart technology in Dubai. These centres are aimed at providing automated services to both residents and tourists, in line with the government’s goal of delivering seamless customer experiences. Let’s find out more about this initiative.
ABOUT THE NEWLY LAUNCHED SMART CUSTOMER HAPPINESS CENTRES IN DUBAI
RTA Dubai’s newly inaugurated smart customer happiness centres are located in Al Manara and Al Kifaf. Based on the UAE’s digital government strategy, these facilities will use smart devices to provide customer services without human intervention.
Both facilities have been designed according to top global services practices. The Al Manara Centre features smart kiosks, smart apps, service consultants and a video chat service. As a result of the launch of Al Manara Customer Happiness Centre, the number of smart customer happiness centres Dubai services has increased from 72 to 239.
#RTA has inaugurated two smart customer happiness centres; one located in Al Manara and the other in Al Kifaf as part of the RTA’s plan to evolve these centres into fully smart and hybrid centres. pic.twitter.com/rfdAFPCHBX
— RTA (@rta_dubai) May 7, 2023
As per the official RTA announcement, the aim of ‘smart’ happiness centres is to offer easy access to customer services and interactive communication with trained RTA call centre staff via video chat technology. These venues will provide instant services and guidance from operating consultants via dedicated platforms. The purpose is to enhance the visitors’ experience and provide optimum service.
Thanks to the introduction of the ‘RTA Dubai Smart Customer Happiness Centers’, it is estimated that the number of transactions will jump from 23,000 last year to 45,000 in 2023.
WHAT ARE THEY SAYING?
His Excellency Mattar Al Tayer, Director General and Chairman of the Board of Executive Directors of the Roads and Transport Authority stated:
“RTA is committed to enhancing its customer services and fostering the shift to smart channels to boost the digital adoption rates. This initiative aligns with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, as well as the directives of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council, to transform Dubai into the world’s smartest city. Offering exceptional services and a performance that surpasses customer expectations is essential for fostering the happiness of Dubai’s residents and visitors.”
“The conversion of the customer happiness centres in Al Manara and Al Kifaf into smart centres is part of the RTA’s plan to evolve these centres into fully smart and hybrid centres. This aligns with the Dubai Government’s Services 360 vision and their strategy to reduce the number of centres.
“The plan entails the transformation of the Al Twar customer happiness centre into a smart centre in the first half of this year, followed by Umm Ramool customer happiness centre, which will become a hybrid centre in 2024. Additionally, Deira and Al Barsha customer happiness centres are scheduled for migrating to hybrid centres in 2025,” Al Tayer added.
FAQS ABOUT SMART CUSTOMER HAPPINESS CENTRES – DUBAI RTA
WHAT SERVICES DOES THE RTA OFFER?
From public transport services such as Dubai Bus on Demand and the Dubai Metro to driving permits and licences, check out the complete list of RTA services.
WHERE CAN I LEARN ABOUT RTA’S SMART SERVICES?
The Roads and Transport Authority continues streamlining its processes and services to facilitate the public. Here’s a comprehensive overview of the RTA’s smart services.
That’s all we have for RTA smart customer happiness centres. Every step towards digitalising the RTA’s offerings will ensure that residents and tourists get quick and efficient services without hassle.
Stay tuned to MyBayut to learn more about smart government services in the UAE and more.
Featured image credit: Dubai Media Office official website
