Branded residences in Dubai: The pinnacle of opulence
In 2010, Dubai entered a new era of luxury living with the Armani Residences in Burj Khalifa, becoming the first branded residence in the city. Since then, opulent homes have been in high demand and Dubai has emerged as one of the world’s branded residence capitals. Over time, the emirate has attracted numerous high-end hospitality brands looking to partner with developers to create stunning residential complexes for affluent buyers and investors. Let’s check out the list of branded residences in Dubai, showcasing the world’s top-performing hospitality brands.
Top 10 Branded Residences in Dubai Coming Soon!
So, what are branded residences? In short, they are residential properties linked to a renowned brand that manages their design and operation. By choosing a branded residence, homeowners can benefit from impeccable service standards and outstanding amenities that align with their preferred lifestyles.
Luxury branded residences come in various forms:
- Units within a hotel
- Developments adjacent to hotels
- Projects managed by hotels
- Stand-alone developments linked to prestigious brands
Over the years, Dubai has attracted high-end hospitality brands who are eager to team up with developers and create stunning residential complexes. Let’s now discover the top brand-developer collaborations in the city that have created waves in the real estate market.
Mercedes-Benz Places
Talking about branded residences in Dubai 2024, Dubai-based Binghatti Properties announced a groundbreaking partnership with Mercedes-Benz to develop a $1 billion luxury residence in Downtown Dubai. The 65-storey Mercedes-Benz Places will feature 150 opulent apartments, including duplexes and triplexes.
Set for completion in Q4 2026, this 341-metre tower boasts unparalleled amenities, including private pools for each unit, restaurants, wellness zones and cutting-edge mobility services. The project’s commitment to sustainability is evident in its innovative façade, incorporating photovoltaic technology to power electric vehicle charging stations.
- Collaboration: Binghatti x Mercedes-Benz
- Property types: 2 to 4-bed apartments, 4 and 5-bed penthouses, 5-bed duplex penthouses and 6-bed triplex penthouses
- Location: Downtown Dubai
- Status: Handovers expected in Q4 2026
Burj Binghatti Jacob & Co Residences
Burj Binghatti Jacob & Co Residences is a groundbreaking venture between Binghatti Developers and the renowned luxury watchmaker Jacob & Co in Dubai’s vibrant Business Bay district. This landmark 116-storey tower, poised to become one of the tallest residential buildings globally, will offer apartments and penthouses inspired by the horological movements of Jacob & Co. timepieces and finely cut gems.
Book a 2-bedroom apartment in The Sapphire Suite Collection or a 3-bedroom apartment in The Emerald Suite Collection. Or, if you’re looking to live like royalty, the complex features five penthouses in Fleurs De Jardin, Astronomia and Billionaire styles.
- Collaboration: Binghatti Developers x Jacob & Co.
- Property types: 2, 3 and 5-bed units
- Location: Business Bay
- Status: Handovers expected in Q2 2026
Bugatti Residences
Bugatti Residences, a collaboration between Binghatti Properties and the iconic French luxury car brand Bugatti, represents a unique opportunity for investors to own a piece of automotive-inspired opulence.
Comprising 182 exclusive units, including 2 to 4-bedroom apartments and the exclusive Sky Mansion Penthouse Collection, this development in Dubai’s Business Bay district promises to deliver a lifestyle that celebrates the Bugatti brand’s legacy of engineering excellence and design prowess.
- Collaboration: Binghatti Developers x Bugatti
- Property types: 2 to 4-bed penthouses and mansions
- Location: Business Bay
- Status: Handovers expected in Q4 2025
Aeternitas
Aeternitas, a partnership between the renowned developer London Gate and the iconic Swiss watchmaker Franck Muller, is next on the list of branded residences in Dubai. Poised to become one of the tallest residential towers globally, Franck Muller Aeternitas in Dubai Marina will offer 649 exclusive units, ranging from 1-bedroom apartments to lavish sky penthouses and mansions.
- Collaboration: London Gate and Franck Muller
- Property types: 1 to 3-bed apartments, Franck Muller villas, mansions and a penthouse
- Location: Dubai Marina
- Status: Handovers expected in Q2 2027
Six Senses Residences Dubai Marina
Six Senses Residences Dubai Marina, one of the upcoming branded residences in Dubai by Select Group, presents a unique opportunity for health-conscious residents to immerse themselves in a lifestyle that prioritises wellness and leisure.
This 122-storey tower in Dubai Marina offers a range of luxury apartments, penthouses and sky mansions, all managed by the renowned IHG Hotels & Resorts group. Residents can indulge in the exceptional amenities and services that the Six Senses brand is known for, from state-of-the-art fitness facilities to rejuvenating spa treatments.
Kempinski Residences The Creek Dubai
Kempinski Residences The Creek Dubai, a joint venture between Swiss Property and the renowned European hospitality brand Kempinski Hotels, offers a serene and luxurious living experience along the scenic banks of Dubai Creek.
The residential complex, comprising two towers with 285 high-end units, ranging from stylish lofts to spacious 1 to 4-bedroom duplexes, provides residents with stunning views of landmarks like the Burj Khalifa and Ras Al Khor Wildlife Sanctuary, all while enjoying the impeccable service and amenities that the Kempinski brand is famous for.
- Collaboration: Swiss Property Development x Kempinski
- Property types: 1 to 3-bedroom ultra-luxury apartments
- Location: Al Jaddaf
- Status: Handovers expected in Q3 2025
DAMAC Bay by Cavalli
The next entry on the list of branded residences in Dubai, DAMAC Bay by Cavalli, a collaboration between DAMAC Properties and the iconic Italian fashion house Cavalli, offers a unique waterfront living experience in Dubai Harbour. Complete with Cavalli-inspired interiors and a private beach, the apartment complex will include 1 to 3-bedroom options on levels 2 to 28 and ultra-luxurious 3 to 5-bedroom homes on levels 29 to 40.
Residents can enjoy a host of premium amenities, including private beach access, an infinity pool, and round-the-clock security, all while basking in the glamour and exclusivity that the Cavalli name embodies.
- Collaboration: DAMAC Properties x Cavalli
- Property types: 1 to 5-bedroom apartments and duplexes
- Location: Dubai Creek Harbour
- Status: Handovers expected in Q3 2027
Armani Beach Residences
Armani Beach Residences is a collaboration between Arada and the iconic Armani Group. Designed by renowned Japanese architect Tadao Ando, this exclusive development on Palm Jumeirah offers a range of 2 to 5-bedroom apartments and penthouses with the signature Armani aesthetic. Residents can enjoy a private beach, state-of-the-art fitness facilities and exceptional concierge services, all while basking in the luxurious ambience that the Armani brand is renowned for.
- Collaboration: Arada X Armani
- Property types: 2 to 5-bed apartments, 5 bed penthouses and a 5-bed Presidential Suite
- Location: Palm Jumeirah
- Status: Handover expected in Q4 2026
Karl Lagerfeld Villas
In the heart of Dubai’s prestigious Meydan district, the KARL LAGERFELD Villas isn’t just a residence; it’s a masterpiece that redefines luxury living. Choose from 51 exquisite 5 to 7-bed residences, inspired by the elegance of 18th-century Parisian maisons. The highlight is The Karl Lagerfeld Clubhouse with exclusive facilities such as gyms, pools, a library and landscaped parks.
- Collaboration: Taraf Holding X Karl Lagerfeld
- Property types: 5 to 7-bedroom villas
- Location: Meydan District 11
- Status: Handover expected in Q2 2027
Regent Residences Dubai – Sankari Place
Dubai’s coveted Marasi Marina neighbourhood will soon have a twin-tower marvel: Regent Residences Dubai – Sankari Place. With 63 full-floor upper luxury residences and 10 exclusive floating homes, Regent Residences Dubai – Sankari Place is a private sanctuary of luxury. The world’s first residential complex branded by Regent will have a range of luxurious amenities, including a cigar lounge, a golf simulator and temperature-controlled pools.
- Collaboration: Sankari Properties and Regent
- Property types: 3 and 4-bed apartments, 5-bed penthouses, 5-bed ultra penthouse and 10 floating villas
- Location: Business Bay
- Status: Handover expected in Q4 2027
Mira Villas by Bentley Homes
Mira Villas designed by Bentley Home rounds off our list of branded residences in Dubai. This distinguished development, crafted by Mira Developments in collaboration with Bentley Home, will have premium 5-bedroom villas and mansions, opulent furnishings and world-class amenities.
The Traditional interior style would echo the DNA of classic Bentley cars, dating back to the golden era of mid-century automotive designs. The Formal option is a creative mix of classical and modern Bentley aesthetics. Finally, the Contemporary interior style stands as the most modern take on the world-renowned Bentley elements.
- Collaboration: Mira Developments X Bentley Homes
- Property types: 5-bedroom villas and mansions
- Location: District 11, Meydan
- Status: Handover expected in Q1 2026
Ready Branded Residences in Dubai
Wonder if the list of branded residences in Dubai has completed projects? Of course! Let’s look at some of the most popular ready branded residences in Dubai.
BV Residences (Bulgari Resorts & Residences Dubai)
Nestled on the captivating Jumeirah Bay Island, BV Residences (Bvlgari Resorts and Residences) is a joint venture between the globally renowned luxury brand Bvlgari and the prominent UAE-based developer Meraas.
The expansive 1.7 million sq. ft. Bulgari Residences comprises 173 residences, 15 mansions and 100 resort rooms, all designed with the utmost attention to detail by the Italian architectural firm Antonio Citterio Patricia Viel.
Armani Residences in Burj Khalifa
Armani Residences, located within the iconic Burj Khalifa in Downtown Dubai, represents a groundbreaking collaboration between fashion icon Giorgio Armani and leading developer Emaar Properties. Occupying floors 9 to 16 of the world’s tallest building, these one- and two-bedroom suites embody the essence of Armani’s understated sophistication, with each detail meticulously designed to reflect the brand’s signature style.
Palazzo Versace Residences, Dubai Creek
For those seeking the ultimate in opulence and exclusivity, the Palazzo Versace Residences on Dubai Creek are a true embodiment of the iconic Italian fashion house’s luxury aesthetic. These residences feature lavish interiors designed by Versace, with intricate detailing and finishes that exude sophistication and elegance.
Residents can indulge in a range of amenities, including a private beach, multiple swimming pools, and access to the Palazzo Versace Hotel’s renowned restaurants and spa facilities.
FAQs about the best branded residences in Dubai
What are the top fashion brands in Dubai real estate?
Cavalli, Armani, Versace, Elie Saab and De Grisogono are top fashion brands in Dubai real estate.
Some latest DAMAC x de GRISOGONO collaborations include DAMAC Safa One by de GRISOGONO, Canal Heights, Safa Two and Canal Crown.
Which are the best areas to find branded residences in Dubai for sale?
Palm Jumeirah, Business Bay and Downtown Dubai have the most branded residences in Dubai for sale.
The presence of renowned fashion and hospitality brands has certainly contributed to the popularity of Dubai as a luxury property market. These brands have also increased Dubai’s appeal for luxury property purchases. Now it remains to be seen how many more leading brands from across the world will take the plunge to bring their well-known quality to the expanding property market in Dubai.
Which of these branded residences in Dubai are you most excited about? Let us know in the comments section below, and stay tuned to the MyBayut for more real estate updates!
Featured image credit: The Select Group (Six Senses Residences)
