How to get more real estate sales in Dubai as an agent
- Create Quality Listings
- Specialise in an Area
- Build your Brand
- Know your Numbers
- Nurture your Relationships
- FAQs
Are you a real estate agent who’s always got sales on your mind? You’re not alone – one of the cruxes of being a realtor in Dubai is closing more deals and generating sales. And for that, you want to have a strong real estate sales strategy in Dubai as an agent.
But how does one stand out and get more sales in this competitive real estate market? We share the best tips to stand out and get more real estate sales in Dubai.
Real Estate Sales Strategy in Dubai as an Agent
Here are some ideas to build a strong real estate sales strategy in Dubai as an agent.
Focus on creating quality listings
Property portals like Bayut are great tools to generate leads. However, to be able to get your listings to stand out, you want to create high-quality listings that can rank higher on the search results.
You can see if your listing is high-quality, from your Profolio™ dashboard. Under ‘Quality’ of each listing, the colours signify a listing’s quality – with green signifying high quality, yellow signifying moderate and red signifying low quality. You can hover over each listing to get recommendations on improving your listing.
The factors to creating a high-quality listing are as follows:
- A well-written title (we recommend 40 to 80 characters) and description (300 characters)
- High-quality photographs that showcase the property’s rooms and windows
- Add floorplans and amenities to your listing (through Profolio™)
- Validated with Checked™ and TruCheck™ badge
To amplify your listings, add products like Signature, Hot or Property of the Week. This guarantees the top spot for your listings – especially if combined with TruCheck™.
Become an area specialist
Property seekers want to work with an agent who has thorough knowledge of their area of interest; and who can answer all their questions. This is where you, an area specialist, come in.
As an area specialist, you should be aware of the popular buildings in the area, it’s rents, types of units in the buildings you hold inventory in and facilities in the area such as supermarkets, schools, hospitals, etc.
This in-depth knowledge can be useful for all types of clients, be it a buyer, seller, landlord or tenant. To start with your area specialisation journey, choose an area that you have a strong affinity to. For example, there are agents in Dubai who specialise in villas in The Meadows because they also reside there and love the lifestyle offered. Or luxury apartments on the Palm because you’re knowledgeable about luxury property.
Then, begin your research using Area Guides and Building Guides on Bayut, as well as data on Dubai Transactions. If you can have a full conversation about your area of specialisation, you’re definitely ahead of your peers and have a higher chance of converting a real estate lead in Dubai
Work on your personal brand
Being an area specialist is also about having your unique personal brand. You want to stand out for your services, your area and your tone of voice both online and offline. This is especially important if you’re using social media and content to generate real estate leads in Dubai.
To begin defining your personal brand, you want to be able to answer the following statement:
I help ______ (clients) by______________________(solving problem) which leads to __(outcome).
For example: “I help families in Dubai by walking them through the property journey to find affordable family-friendly homes which leads to them finding their dream house in Dubai.
This statement helps you start with narrowing your target audience, picking your tone of voice and your target types of properties.
For example, if you’re primarily working with families, you can create content about family-friendly areas in Dubai, parks near your area of service or even dog parks nearby. Resources on MyBayut can be super helpful for more details on each area.
Know your numbers
Maths may not be everyone’s strong point, but this is a skill you need to get more real estate sales as an agent in Dubai. Whether your target customers are investors or first-time homebuyers, you should be familiar with things like calculating ROIs, rental yields, mortgage payments, down payments, etc to have intelligent conversations with them. It is also key to be aware of the recent sales transaction data in your area of specialisation.
If you’re new to real estate, we recommend starting from Dubai Transactions on Bayut – where you can see the historic transactions that have taken place in your area. Then, attend our session ‘Talk like an Investor‘ at Bayut Academy, where our trainers take you through all the essential calculations and terms you need as a realtor in Dubai.
Nurture your leads
Buying or selling property does not take place after just one phone call or inquiry; a property seeker needs to trust you to make their transaction with you. Therefore, a key real estate sales strategy in Dubai as an agent is to nurture your leads and build your relationship with them for the long term.
There are many ways to nurture your real estate leads, such as sending valuable resources to your clients that you know they would appreciate. For example, if you know of a client looking for villas (but isn’t able to make a decision), send them a list of the top villa communities in Dubai. Or, send them the latest Dubai Market Reports if they’ve mentioned that they are still looking.
You can even nurture your leads as a leasing agent. If you know of a previous client who has their tenancy contract expiring soon, reach out to them and ask them if they’re looking to move. Send resources on the best rentals in their area based on their lifestyle (i.e., dog owners, families, wanting to be near a beach, etc). Even if that specific client doesn’t close a deal with you, you’re guaranteed to get a referral through them.
FAQs on real estate sales strategy in Dubai as an agent
How can I improve the skills required to get ahead in my real estate career?
If you’re looking for ways to improve skills such as customer service, conversational skills, social media or prospecting in the UAE, you can join our training at Bayut Academy. Our experienced trainers take you through these essential skills with role-plays, theories and loads of examples, ensuring that you’re super confident by the end of the session.
How can I find out the value of a property in Dubai?
There are two ways to find the value of a property. The first is manually, by creating a Comparative Market Analysis (CMA) with the prices of similar units nearby and coming up with a ballpark figure.
The second is to use Bayut’s TruEstimate™, which offers data-driven property valuations based on data from the DLD. You can also see the latest transactions in the same property as well as its history. Keeping track of the latest transactions in a specific building or area is one of the best real estate agent sales techniques in Dubai.
How to get leads for real estate sales in Dubai?
One way to get real estate leads in Dubai is through property portals such as Bayut and dubizzle. Other methods that you can add to your real estate sales strategy in Dubai as an agent include social media posts, hosting open houses and referrals.
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