Expert Advice with PH Real Estate: What should agents look for when joining a real estate agency?

It’s no surprise that the Dubai real estate market is filled with opportunities, and it’s one of the most exciting industries to work in. However, those looking to enter Dubai’s property market undoubtedly have questions. How should agents find the right real estate agency to work for? How can property brokers in Dubai become successful? To answer all these questions and more, Bayut has reached out to Myles Bush, CEO of PH Real Estate. Myles discusses some of the most important tips for new real estate agents in Dubai and answers their most pressing questions. 

From what brokers can expect from their real estate agency to the habits of successful real estate agents, Myles breaks down essential tips for real estate agents in Dubai in the video below.

WHAT’S IT LIKE WORKING IN THE DUBAI REAL ESTATE MARKET?

The key to succeeding in the Dubai real estate industry, emphasises Myles, is to view it as a long-term plan. One of his tips for new real estate agents in Dubai is to not enter the property market for quick and short-term gains. His experience has been that the longer you stay in the industry, the easier it becomes. 

He also mentions that for those looking on how to become a successful real estate agent in Dubai, they should be prepared to work long hours, including weekends and evenings. Working in real estate is hard but rewarding work. 

WHAT SHOULD BROKERS LOOK FOR WHEN JOINING A REAL ESTATE AGENCY?

Many new brokers ask the question, how to find the right real estate agency to work for? Well, Myles reveals a few markers to look out for when choosing an agency or brokerage to work for. 

One of the most important factors, according to Myles, is the longevity of the company. Make sure the agency you’re joining is at least 5 to 10 years old rather than a start-up, the latter of which can be riskier.

Another one of the tips for new real estate agents in Dubai is to ensure that the company has a robust internal support structure, such as an in-house marketing team, administration help and even company drivers. Having the right people around will help increase the productivity of real estate consultants in Dubai, and is a sign of a well-reputed real estate agency. 

One of the key aspects to focus on when finding the right brokerage to work for is market exposure. While an agent may have good listings, they can struggle to gain leads if the agency does not give them access to features like ‘Hot Properties’ and ‘Signature Properties’, which will help them appear at the top of the listings on Bayut.com. 

Myles also believes that agents shouldn’t simply look at the percentage of commission they will receive. He mentions that while there are companies that offer up to 70% commission, that figure will mean very little if agents can’t secure leads. Thus, one of Myles’ tips for new real estate agents in Dubai is to look at companies that have a multitude of opportunities and leads to capitalise on rather than simply focussing on the commission percentage. 

Finally, for those wondering how to choose a real estate agency to work for, look at the training offered. With the real estate market constantly moving and developing, it’s important to have regular training to stay up-to-date on the latest trends and best practices. 

WHAT TRAINING SHOULD AGENTS EXPECT FROM THEIR EMPLOYER?

When choosing a real estate agency to work for, Myles recommends looking at the training they offer. Aside from mandatory training offered by RERA, it’s important to have on-the-job training as well. The best agencies will offer you constructive advice on your communication skills and more, during viewings, phone calls with potential clients and even for your property listings. 

Another one of the tips for new real estate agents in Dubai is to see agencies provide access to training programmes like Bayut Academy, which offers workshops designed to help brokers improve their skills in communication, customer service, sales, time management and more. Such real estate training in Dubai is integral for those who want to be successful real estate agents.

WHAT ARE SOME OF THE BEST TIPS FOR NEW REAL ESTATE AGENTS IN DUBAI?

Myles says that throughout his career, he has hired over 100 brokers, and there are certain shared qualities of successful real estate agents in Dubai. 

One of the habits of best real estate agents in Dubai is to focus on the goals of the client rather than their own. These agents make the client’s needs and requirements their priority and work around their schedules, too. Good property agents in Dubai also don’t make baseless opinions, instead, they rely on data to provide informed advice. 

Finally, Myles offers four tips for brand new real estate agents to succeed: 

• Know your area: Wondering how to become a successful agent in Dubai? Myles says to become an expert in your area of focus and to actually love and believe in that location. 
• Ask for referrals: This is a practice that most property agents in Dubai don’t actually apply. Instead of presuming that clients will give you a referral, it’s best to ask for them. 
• Keep your word: Myles emphasises on the importance of keeping your word and being on time, whether it’s concerning your buyers, sellers, landlords or other brokers. It’s a professional practice that’s one of the best tips on how to become a top real estate agent in Dubai
• Have a daily plan: Know what you want to achieve that day and schedule your tasks accordingly to achieve your goals. 

And that brings an end to MyBayut’s Expert Advice segment for the month! These tips for new real estate agents in Dubai will help them work with the right agencies, increase their leads and referrals and build a good reputation in the industry. Those keen on becoming successful brokers will also be interested in Bayut Academy’s tips for communication skills and customer service tips for real estate agents. Keep following MyBayut for more articles on the Dubai real estate market! 

ABOUT MYLES BUSH

Myles Bush is one of the founding partners of PH Real Estate, who has worked hard to ensure the company is now recognised as one of the leading real estate agencies in Dubai. One of the prominent names in the real estate industry, Myles has worked with foreign diplomats, royalty and other VIP clients. Outside of work, Myles is a sportsman and passionate about fund-raising, climbing mountains like Kilimanjaro and Island Peak for charity. 

ABOUT PH REAL ESTATE 

Established in 2007, PH Real Estate has risen to become one of the market leaders in the Dubai real estate market. PH Real Estate’s team of sales and leasing specialists, who are registered with RERA, operate on principles such as integrity and professionalism. Whether it’s selling, buying or renting your new home, PH Real Estate has a wide portfolio of properties to cater to various budgets and requirements. These top real estate agents in Dubai deals with well-known residential areas such as Arabian Ranches, Downtown Dubai, Palm Jumeirah and Emirates Hills.