The Most Important Tip for Converting Real Estate Leads to Sales

Agents are often concerned about navigating the challenges of the real estate business and trying to find ways of converting leads to sales. While the property market is by no means an easy one to excel in, Bayut’s Agents of the Month also show that excelling in the UAE real estate market is very much possible! As the UAE property market evolves, new opportunities and new challenges will emerge – but the number one tip for converting real estate leads to sales and succeeding in this business remains the same. Today, MyBayut breaks down the most important of tips for real estate agents in 2019 – to succeed in the UAE property market and anywhere else in the world.

THE # 1 TIP ON HOW TO CONVERT REAL ESTATE LEADS TO SALES

Real estate agent on the phone — The most important tip on how to be successful in real estate sales is responding to leads as soon as possible and in a professional manner

We’ve heard time and time again that a real estate agent’s success is tied to the quality of the listing. However, even more important for converting real estate leads is the quality of the agent and their customer service when responding to an inquiry.

We cannot stress this enough: you can only convert real estate leads when you respond to them promptly and professionally.

If you respond to leads hours later, there is little chance of a conversion. If your demeanour is not professional and approachable, you will not be able to convert real estate leads to sales. And if you say it’s your off-hours and ask the customer to call back, the customer won’t wait for you. Instead, they will call another agent.

Let’s look at an example of what a successful (new) agent does to convert real estate leads to sales. Here at Bayut Academy, we meet many new agents. Recently, a new agent posted on LinkedIn that he was on his way home at 5:40 pm on a Saturday evening, when he received a phone call. Not only did this agent pick up the phone, but he also turned around the car to go and meet his client. And 45 minutes later, there was a signed contract in his hand.

Hands shaking over signed contract — Wondering how to convert real estate leads into sales? One of the tips for real estate agents starting out is to have an approachable, professional manner and respond to calls as soon as you can

And those are our tips for real estate agents put into action! This is how you approach work and customer service if you’re passionate about converting real estate leads. The agent mentioned above may have been new to real estate, but not to the art of customer service. By responding to the call and immediately taking action, this new agent was able to achieve success with little ramp-up time.

At Bayut’s recent Big Broker Event, we heard the importance of training, responding and acting as the key tips for success in real estate. Yet, there are still agents who ask clients to call them back as they are busy or it’s their off-day. In these cases, there is a 98% chance that these agents will not convert that lead. However, it’s highly possible the next agent that picks up the phone, turns the car around and meets the client, will.

We’re almost halfway through 2019 – but there’s still time to put these tips for converting real estate leads to action. Agents can still create and commit to H2 goals. It starts with the acceptance that real estate is not just a 09:00 am – 06:00 pm job. Start implementing these tips for success in real estate: answer every call you possibly can. Exhibit high levels of professionalism from the very first call and during every point of contact after – one of the key tips for real estate agents for 2019.

Real Estate agent meeting with two clients — The key reason why agents fail to convert leads to clients in real estate is asking clients to call back later

Here at Bayut, we take agent success seriously. Bayut Academy was created to assist agents and brokerages with training and achieving success in real estate. If you’d like more assistance on how to convert leads to clients in real estate, consider attending one of our sessions. From goal setting and time management to multicultural communication, we love working with agents and helping them hone their skills.

Remember, if you want to convert leads in real estate, you have to take the call. You have to work around your clients’ time schedules. You have to exude confidence, professionalism and genuine commitment to helping your clients. Only then will you be able to increase your chances of converting real estate leads to sales.

And that wraps up Bayut Academy’s real estate agents tips on how to convert leads to clients in real estate! Being a successful real estate agent requires excellent communication skills. You may be interested in MyBayut’s guide to improving communication as a real estate agent – both written and verbal. Another Bayut Academy post we recommend is all about qualifying real estate leads! Learn how to ask one of the most important questions for a realtor and successfully qualify a real estate lead. And if you’re interested in attending one of the popular Bayut Academy sessions, learn more by contacting us on academy@bayut.com. And stay tuned to MyBayut for more tips for real estate agents in 2019!