Enjoy a treasure trove of discounts with the Esaad Card

• Overview
• Eligibility Criteria
• Registration
• Benefits
• FAQs

Often referred to as the happiness card, the Esaad Card provides users with exclusive discounts, offers and promotions that can be used at various facilities across the UAE. Sounds intriguing, right? Keep reading to learn more about the Esaad Card, including its benefits, registration process and contact info.

Overview

Launched in March 2017, the Esaad Card is a loyalty program instigated by the General Directorate of Dubai Police for its employees. The card was designed to strengthen employee loyalty, enhance their quality of life and ensure employee happiness. Currently, the program offers thousands of deals and offers in Dubai for different restaurants, hotels, retail outlets, hospitals and pharmacies, clothing brands and salons.

Who’s Eligible for the Esaad Card?

All government employees working for the General Directorate of Dubai Police are eligible to have an Esaad Card. Furthermore, citizens on social benefits, People of Determination, senior citizens and those who have retired from public and private jobs are eligible for the card.

Once registered, all cardholders and their first-degree relatives can utilise the offers. First-degree relatives include a member’s spouse, parents and children.

Esaad Card for Golden Visa holders

The Dubai Government announced free Esaad loyalty cards for select 5 and 10-year Golden Visa categories.

Entrepreneurs, high school toppers, doctors, real estate investors and people in culture and art with 5 and 10-year Golden Visa can benefit from this offer. Esaad Card for Golden Visa has raised its popularity in recent times.

A Memorandum of Understanding (MoU) signed by the UAE Ministry of Defence, the General Secretariat of The Executive Council of Dubai, and the Dubai Police General Command has expanded the Esaad discount privilege program. This expansion now includes individuals from the Ministry of Defence, the Armed Forces and the families of fallen heroes.

Esaad Card Registration Process

There’s no doubt that the Esaad Card opens a world of opportunities and savings. However, individuals or companies have to go through a registration process to obtain the card.

Let’s look at the procedures and requirements to get the Esaad Card.

Individuals

The process for individuals registering for an Esaad Card is as follows:

Check your eligibility

Before you begin your Esaad Card registration, you want to check whether you’re eligible for this card. This depends on your age, work, job role and nationality. Make sure you tick all the boxes before you begin. You can also apply for an Esaad Card as a Golden Visa holder.

Prepare your documents

To apply for this card, you need your (valid) Emirates ID, passport-sized photos, proof of employment and address. Have a scanned version ready.

Register online

Now visit the Esaad Card website and select ‘Registration’, then click on Esaad member registration. You can then apply for an Esaad card as a golden visa or eligible individuals. Fill in all the details, and you’re good to go!

Card issuance:

Once your application is approved, you will receive your Esaad Card. You will receive notifications about the delivery via email and SMS.

Companies

Companies offering Esaad Cards must satisfy the following requirements for successful registration.

• Possession of a valid professional licence.
• The offer must be valid for a minimum duration of one year.
• The discount percentage should not be less than 30% but can vary based on the organisation’s activities.
• The application should include the organisation’s logo, a comprehensive list of prices before and after the discount, and the owner’s passport and ID.
• The offer applies to all branches, both within and outside the country.
• The application must be submitted in Arabic and English and include detailed contact information.
• The application should also include images of the organisation and information in Arabic and English.
• Before the end of December, the company must provide statistics on the number of Esaad card beneficiaries and the total value of discounts given during the contracted period.

Discounts and benefits with the Esaad Card

The Esaad Card offers comprehensive discount packages for lifestyle, healthcare, fashion, beauty, tourism and other brands. Customers can enjoy up to a massive 70% worth of discounts across a variety of sectors. Esaad cardholders can use the Esaad website or Esaad App (available on Google Play and App Store) to explore a complete list of Esaad offers and discounts.

So, without further delay, let’s check out some of the currently available Esaad Card benefits.

AUTOMOBILE

Currently, the Esaad Card offers 157 deals on top automobile and related industry brands. Big names like Al Ghandi Auto, Adamas Motors, Noor Takaful, Dubai Driving Centre and more are Esaad partners.

Motorheads can find great discounts and deals on:

• Car Maintenance
• Car Rental Offices
• Cars Dealers
• Schools And Institutes Of Education
• Washing And Car Accessories
• Insurance Companies
• Other Services

EDUCATION

The benefits include discounts from over 265 deals in the education sector. Some of the top partners include the Canadian University of Dubai, British University in Dubai, Eton University – US, Westfield Nursery and Kings School.

The list of Esaad Card partners caters to all educational levels, from early years institutes to universities.

COUTURE AND MORE

You can find great deals on various products and services, from top salons to tailoring shops.

Cloud Nine Beauty Saloon, Al Masroor Tailoring, Hatan Ladies Saloon and Peter Hair Lounge offer some popular deals. You can find discounts on clothing, beauty and care brands for men, women and children.

HEALTH AND FITNESS

Whether you want to get fit or undergo a medical procedure, this card offers several deals to help you get started.

Gym Nation and Fitness First offer discounted rates to cardholders. Enjoy playing golf? Sharjah Golf Club also has a special offer for Esaad members. Similarly, you can save money at dozens of medical institutes.

In short, you can find discounted deals at:

• Fitness Centres
• Hospitals
• Laboratories and CT Scan
• Home Nursing
• People Of Determination Centres
• Medical Centres
• Medical Supplies
• Pharmacies
• Veterinary Services

RETAIL STORES

Whether you are window shopping or want to buy an anniversary gift, the Esaad card will be your best bet. You can find stores selling watches, optical items, household goods, jewellery, apparel and more on the Esaad discount list.

Buyers can find discounts at:

• Sports Stores
• Speciality Stores
• Shoes – Handbags -Accessories
• Retail Stores
• Optics Sunglasses
• Malls
• Jewellery Watches
• Fashion – Unisex
• Fashion – Men
• Fashion – Ladies
• Fashion – Children
• Department Stores
• Cosmetics-perfumes
• Child World

RESTAURANTS AND ENTERTAINMENT

Who doesn’t like a royal feast at discounted rates? Or visiting a popular entertainment centre and being treated to a free ride? With the Esaad Card, you can benefit from hundreds of such deals nationwide.

Some of the top names on the list include Kidzania, IFly, IMG World’s Adventure, Bounce X, Escape Hut, Aseelah Restaurant, Museum of the Future, Berkan Steakhouses, Star Cinemas, Walnut Groove, McDonald’s and more.

RESIDENTIAL

Whether you want to redecorate your home, hire an engineering firm to make repairs or discover a new place to live, Esaad Card gets everything done cheaply!

Brands such as Crystal Palace Trading, Carpet Land and IDP Engineering Consultancy offer great prices on home improvement services such as carpeting, interior design and lighting.

TRAVEL AND TOURISM

Planning a trip away from home can be stressful. But if you get some exclusive discounts, that does sweeten the deal. Esaad’s partners offer discounts on hotel rooms, resorts, flights, tour packages and more.

Flights

Say hello to great flight discounts! The discounts you can avail of include:

• Fly Dubai offers 20% off airline tickets
• Jazeera Airways offers 20% off airline tickets
• Egyptair Airlines offers 15% off airline tickets

ONLINE SHOPPING

Many brands offer excellent discounts on online orders via the Esaad card.

OTHER DEALS AND DISCOUNTS

Other deals and discounts can be found at:

• Wedding And Events     
• Transaction Clearance Services
• Shops General
• Shipping And Delivery
• Printing And Advertising
• Photography Studios
• Organising Events and Conferences
• Manpower Offices and Cleaning Companies
• Law Offices Legal and Financial Consultancy
• Laundry
• Labour Force
• General Office and Stationery
• Flower Shops and Gifts
• Electronics
• Banks

FAQs About Esaad Card

How to apply for an Esaad card?

You must have your valid Emirates ID and proof of employment and residence to apply on the Dubai Police’s Esaad Card section. You must fill out your details and submit the captcha. This benefit is also available for Golden Visa holders alongside government employees.

Can I use my Esaad Card online?

Yes, you can use the Esaad Card app and make online purchases.

Can an Esaad card only be used in Dubai?

No, many brands across the UAE and international destinations offer discounts on the card. Users should check the discount list on the Esaad website for further details.

How can a company become a member of the scheme?

Companies that want to register with Esaad can visit the scheme’s official website and go through the registration process.

How can an Esaad cardholder obtain discounts?

Customers should present their cards at the brand outlets listed on the official website. The card can also be used for online shopping.

How do you contact the Esaad management for complaints, suggestions and queries?

The Esaad website has a section for feedback where customers can make complaints and suggestions.

That concludes our guide to the Esaad Card. If you are looking for another card with great deals, the Dubai government has launched an Absher Card for UAE nationals working in the private sector, which offers many discounted deals.

If you love travelling, here’s everything you need to know about the Al Saada Tourist Card in Dubai.

Residents can avail of many discount offers using different reward-based loyalty cards in Dubai. Consumers can also download discount apps in Dubai that offer numerous deals and promotions on various products and services across the city.