Often referred to as the happiness card, the Esaad Card provides eligible users with exclusive discounts, offers and promotions that can be used at various facilities across the UAE. Sounds intriguing right? Keep reading to find out everything you need to know about the Esaad Card, including its multitude of benefits, registration process, contact info, and much more.
Overview
Launched in March 2017, the Esaad Card is a loyalty program instigated by the General Directorate of Dubai Police for government employees. The card was designed to strengthen employee loyalty, increase quality of life, and ensure employee happiness. Currently the program includes 4,133 brands which combine to offer 6,974 deals for different restaurants, hotels, retail outlets, hospitals and pharmacies, clothing brands, salons and a whole lot more.
All government employees under the General Directorate of Dubai Police are eligible to have an Esaad Card. Once registered, the employees and their first-degree relatives can also utilise Esaad Card offers. First degree relatives include a member’s spouse, parents and children.
Registration for an Esaad Card
Those who are eligible for an Esaad Card can visit the official Esaad website for registration. There is a tab for Esaad Card registration on top of the homepage. You will have to provide your personal details to register, including your name, contact details and Emirates ID.
Benefits of Esaad Card
The Esaad Card offers comprehensive discount packages for lifestyle, healthcare, fashion, beauty, tourism and other brands. Customers can enjoy up to a massive of 70% worth of discounts across variety of sectors. Esaad cardholders can use the Esaad website or Esaad App (available on Google Play and App Store) to explore a full list of Esaad offers and discounts.
So, without further delay, let’s move into a highlights list of some of the currently available Esaad Card discounts.
Beauty and Fashion
- Joder House of Diamonds – 76% discount
- Mahalatti Jewellery – 75% discount
- Citizen Watches – 50% discount
- Albait Al Khaleeji Perfumes – 25% discount
- Gulf Optic – 35-55% discount

Restaurants and Cafes
- Al Faris Floating Restaurant – 50% discount
- Grand Umm Hassan Restaurant – 40% discount
- Al Meshwar Restaurant – 20% discount
- Asuman The Chocolate Shop – 20% discount
- Black Tap – 25% discount
- Fish Market at Radisson Blu Hotel – 30% discount
- Huqqa Restaurant And Coffee Shop – 20% discount
- Il Caffe Di Roma – 20% discount
Traveling and accommodation
- Air France – 18% discount
- Avani Palm View Dubai Hotel And Suites – 25% discount
- Flynas – 20% discount
- Etihad Airways – 15-20% discount
- Fly Dubai – 25% discount
- Mandarin Oriental Jumeirah – 20% discount

Entertainment
- Dubai Aquarium and Underwater Zoo – 50% discount
- Dubai Dolphinarium – 50% discount
- Weyyak – 87% discount
- Ekart Zabeel – 50% discount
- Byky Sport and Leisure Equipment Rental – 20%-50% discount
- Digit – 50% discount
Healthcare
- Adam Vital Physiotherapy and Rehabilitation – 30% discount
- Canadian Hospital in Dubai – 10%-30% discount
- Dr Jasnas Ayurveda Clinic – 40% discount
- Glamour Care Clinic Jumeirah – 20% discount
- Hellenic Dental Clinic – 50% discount

Education
- Canadian University of Dubai – 20% to 80% discount
- Jumeira University – 30%-75% discount
- British University in Dubai – 10%-70% discount
- Middlesex University Dubai – 20% discount
- The Fifth Dimension Elementary School – 25% discount
- Woodlem Park School – 30% discount
Frequently Asked Questions
Can an Esaad card only be used in Dubai?
No, there are many brands located across the UAE and international destinations offering discounts on the card. Users should check the discount list on the Esaad website for further details.
How can a company become a member of the scheme?
Companies that want to register with Esaad can visit the scheme’s official website and apply by completing the registration form.
How can an Esaad cardholder obtain the discounts?
Customers should present their Esaad Card at the brand outlets that are listed on the Esaad website. The card can also be used for online shopping.
How to reach out to the Esaad management for complaints, suggestions and queries?
The Esaad website has a section for feedback where customers can make complaints and suggestions.
That concludes our guide to the Esaad Card. If you are looking for a card with great deals but are not a government employee, the Dubai government has launched Absher Card for UAE nationals working in the private sector. The card offers many discount deals for users.
If you love travelling, check out our guide to find out everything you need to know about the Al Saada Tourist Card in Dubai.
Residents can avail many discount offers by using different reward-based loyalty cards in Dubai. Consumers can also download discount apps in Dubai that offer numerous deals and promotions on a variety of products and services acrosss the emirate.
Want to know more about how the Dubai Government is fully dedicated to the happiness of its residents? Read our overview of the Ministry of Happiness in Dubai.

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