One of the first things property seekers see on Bayut is your agent profile. Located on the right of each listing, it displays the agent and agency, along with a picture of the agent. It can be extremely helpful in getting buyers and sellers to work with you.
Your agent profile isn’t just restricted to Bayut. Your agent profile should be included on LinkedIn, your company website, your blog and all social media platforms. How do you write an awesome agent profile, you may be asking? We’re here to share the do’s, don’ts and the how to’s on cracking the code to an agent profile that makes people want to work with you.
Before Writing your Agent Profile
The ideal bio should be fewer than 300 words and fluff-free. Keep it crisp and only include information that adds value to your story. Using the first or third person is a personal choice but make sure you are consistent in using one or the other.
Using the first-person is conversational, more personal and feels as if you’re speaking directly to the reader. Using third-person is less personal and sounds like someone else wrote it. There is no hand and fast rule to either tone being more effective, so choose whatever you feel fits your personal brand.
You also need a professional photograph to accompany your agent profile. If you don’t have a professional photograph of yourself, now is the time to get one done.
When taking a professional photo remember that your body language communicates your style. Crossing your arms in a picture is considered ‘professional’, while a more casual pose exudes ‘approachable’, ‘easy to communicate’ and ‘helpful’. Every pose has a story, so go with body language that matches your personality.
You can also choose an unconventional headshot, such as a picture of you on a podium or receiving an award. Show off that moneymaker!
Things to Include in Your Agent Bio
Your agent bio should highlight who you are, what value you provide to your clients and your professional background. But what if you are a new agent?
Not a problem, focus on what things made you successful in your previous career or in school if you are a recent graduate. Don’t forget to include some personal details, a titbit that humanises your Agent Profile. If families are your target customers, add a sentence or two that adds up to you being family-oriented.
Add the languages you’re proficient in while creating your Agent Profile on BayutPro for Bayut. This can help property seekers find you if they’re looking for agents who speak their native language.
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Share Your Story
Who doesn’t love a good story?! A good way to connect with your readers is by using storytelling tactics in your agent bio. For example, let’s say you moved from Venezuela (after a career in car sales), to selling vacation homes in the UAE.
“After a successful career of selling car insurance in Venezuela, I moved to sunny UAE in 2014 seeking adventure and ready to undertake challenges in a new career. Passionate about homes, real estate was my obvious choice of career here, and I hope to help first-time homebuyers find their dream home in the UAE. After joining the Blue Ivy Real Estate family, I haven’t looked back.”
Showing off your skills
Pick the top skills that your clients seek in an agent, and add them to your agent profile. If you’re an expert in investment property, highlight skills such as an average net ROI of 8.5% for my portfolio of clients.
Share this information in small chunks. If you don’t have a lot of experience in real estate, write about why you joined the real estate industry. Here’s where you can share your awards and achievements.
“Winner of the Bayut|dubizzle Stronger Together Agent of the Year award, Park Shin Woo is one of Dubai’s most coveted real estate agents. With more than 10 years of experience, he brings top-notch customer service skills to the table. He is also tech-savvy and uses apps to ensure his customers can manage all their property-related tasks while in the comfort of their homes”.
Editing Your Bio
After jotting down your first draft, it is crucial to edit it a couple of times to ensure that there are no errors in your copy. Sloppy wordings or spelling errors tend to look unprofessional to potential clients.
Once you’re done, upload your bio onto your social platforms, website and BayutPro. Your well-written Agent Profile is assured to bring in leads, interest and followers.
Acing your real estate career involves a journey of constant learning and levelling up on your skills. You can improve your skills needed in the real estate industry by joining us for our in-house workshops at Bayut Academy. Check out our Content Corner on the Agent Portal to explore more resources that can elevate your career.