Trakheesi is an online portal operated by the Dubai Land Department (DLD). It offers a range of smart real estate services, such as permits for advertising, licensing services for real estate agencies and broker e-cards.
The Dubai Land Department (DLD) introduced the Trakheesi system to streamline and regulate various transactions and procedures in the real estate industry.
We extensively discuss the Trakheesi system, its background and the other services offered in our Complete Guide To Trakheesi.
Why Trakheesi?
It is mandatory to have a marketing permit to publish any property advertisements in Dubai. This permit, called the ‘Trakheesi permit’, helps prevent false and duplicate real estate advertisements in Dubai and ensures that all advertised properties are sold or leased with the legal owner’s permission.
When you receive a Trakheesi permit which has a unique ‘Trakheesi permit number’ with it. This number is required for a property listing to go live on Bayut and dubizzle.
Please note that to generate a Trakheesi permit, the agent should be registered with the DLD and have a broker number. This is needed to log into the DLD website (MyDLD).
Here’s the step-by-step process of applying for a Trakheesi permit:
Step One: To apply for a Trakheesi permit, you require an advertising format and a marketing contract from the owner. The latter is either a Form A from the Dubai Land Department or an NOC from the legal owner.
To generate an advertising format, head over to the listing management systems for Bayut and dubizzle: Profolio™. Follow the same steps as you do when creating a new listing; adding the relevant information about the property, such as its title, description and photographs. Screenshot the preview of this listing (in jpeg or png format).
Step Two: Log into your MyDLD account from the Dubai Land Department’s website to access the Trakheesi portal. Real estate professionals usually have their accounts under ‘Business Owner’ (your Dubai Broker account). Alternatively, you can log in with your UAE Pass.
Step Three: On the dashboard, select ‘permits’. You can then select the type of permit you require. For property listings on Bayut, select ‘electronic advertisement’. You should then input the expiry date for your listing and its category.
- To advertise an off-plan projects, you should input it’s project number, project value and status
- For projects outside Dubai, fill in the project name, developer’s name, completion date, project value and status.
- To advertise a ready property, you will be asked to choose the listing’s purpose (rent or sale) and listing source (whether an agent or owner is listing the property).
- Fill in your marketing contract’s number, i.e. the contract between a property owner and real estate agent.
- For properties outside Dubai, input its emirate, land number, zone name (in English and Arabic), certificate number and land size.
For registered agents, the Trakheesi dashboard offers four tools:
- View the (user’s) real estate agency’s DLD license.
- Apply for a Trakheesi permit.
- View all warnings that have been issued.
- View all fines issued to the real estate agency.
To apply for a Trakheesi permit, click the on ‘Permit’ option.
Step Five: The Permit page features a table that details all the Trakheesi permits that were previously approved.
Click on ‘Add Property’ – which will open a dialogue box displaying five types of properties: Project, Land, Building, Villa and Unit.
Get the latest tips for Real Estate Success
Choose the correct property type, and fill in all the necessary information*. This information includes:
- Area
- Building Name
- Land Number
- Unit Number
- Municipality Number
*Please refer to the property’s title deed to find this information.
On typing in the building’s name, a drop-down menu with a list of properties with similar names will pop up. Choose the right building, and then click on search.
Once you’re done, click on the ‘save’ button at the bottom of the dialogue box.
Usually, the Trakheesi permit applications have an ‘auto approval’ option enabled, which means you can see the property’s name instantly on top of the table on the Permits page.
You can see the Trakheesi number under the ‘Permit #’ column of the property you have added.
Please note, properties in DIFC have a separate Trakheesi permit registration. Once you click on the ‘edit’ button (similar process as the permits for the other property types), you will also have to submit a preview of the advertisement to generate your Trakheesi permit.
Step 6: Head over to the draft of your property listing on Profolio™ or Brokerpad, and add the following information from your Trakheesi permit:
- Permit #: This is your Trakheesi permit number
- Transaction number:
- Trakheesi expiry date
You are now closer to having your listing live on Bayut or dubizzle!
Apart from portal property listings, you require a Trakheesi permit for advertising on the following mediums:
- Newspapers
- Real Estate Promotional Stands
- Printed Advertisements
- SMS Advertisements
- Promotional Stands
- Promotional Campaigns
- Real Estate Project Launches
- Real Estate Seminars
- Open Days
- Advertising Boards
- Classified Advertisements
- Electronic Advertisements
Guidelines for Newspaper Advertisements
- Both English and Arabic text is mandatory
- Advertisements for off-plan properties should mention the name of the developer, escrow account number, the date expected for project completion and proposed service fees.
- The real estate agent and the brokerage’s phone numbers must be mentioned in the advertisement
- Real estate permit number must be mentioned in the advertisement
If you have more questions about the Trakheesi system, you can always visit the Dubai Land Department’s office located on Baniyas Road in Deira. You can also contact them at the Trakheesi Customer Care Number: 800-4488.
Discover more resources about the UAE real estate industry with our Content Corner, our library of educational articles on the Agent Portal. You can also join us for our in-house comprehensive workshops for real estate professionals at Bayut Academy.
Source: Dubai Land Department website’s Trakheesi Portal