Property seekers are looking for agents that know the ins and outs of the areas they’re interested in, or an area expert. Being an area expert is vital to being successful in today’s real estate industry.
Wondering how YOU can be known as the master agent in your area of service? You’re at the right place. Below we share some tips for establishing yourself as a real estate area expert in Dubai.
Highlight your expertise on your Bayut Agent Profile
Don’t forget to fill out your area of expertise in your Agent Profile. You can update this information on the Profolio™ app and website. Your Agent Profile is a great place to stand out to property seekers on Bayut. When completing your Agent Profile, ensure that your ‘About Me’ section mentions why you’re a reliable agent in that area.
For example, “I’ve been a Springs resident for seven years, and I am 100% certain this is the best neighbourhood in Dubai, and know the community inside and out.”
Look at all listings in your area of specialisation
It is essential that you are aware of every property for sale in your area and at what price. As well, checking Dubai Transactions on Bayut.com will allow you to see last sold property transaction data. Armed with this information, you are the data guru of your area. Send Bayut’s Area Guides to give your clients more insight into the area.
Market your expertise on social media
Catalina Barros, a Dubai Hills expert, stated that as an area specialist, you also e focus on showing off your skills and area expertise to a broad audience through social media.
Here are a few fun ways you can show off your knowledge of an area online:
- Creating Instagram Reels and TikTok videos showing the neighbourhood and its highlights – and reasons why it’s a great place to live.
For example, three reasons why Arabian Ranches III is perfect for your family
- Using Dubai Transactions available on Bayut, to create content about the trends in the market.
- Joining Facebook community groups and replying to posts asking about the area. Read the replies, and get involved in the conversations – who knows the area better than the residents? You’ll also come across posts asking about renting, buying and selling – the perfect discussions to flex your knowledge.
Visit the area
How well do you know the various neighbourhoods in the areas you serve? When guiding clients through their home purchases, it is crucial to have a comprehensive understanding of each area and what makes it unique.
This is why our trainers highly recommend visiting your area. Why? Because it gives you a solid idea of the vibe of the place – another way to improve your conversations with your clients. Be a tourist, and walk around the attractions and key selling points – for example, what are the hidden gems, where is the gym, the funky boutique, etc.
Create a list
Instead of taking other people’s content, create your own list of highlights in an area. This could be things like a list of places for dining, best gyms, supermarkets etc. You can use lifestyle blogs like MyBayut for reference.
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Analyse data
Look at market trends and be on top of real-time transaction data. The best source for DLD-powered data is Dubai Transactions on Bayut.com.
For example, the total sales volume can give you an idea of the area’s demand.
In addition, you can use last-sold property data to make comparative market analyses (CMA’s) to guide your conversations around data-backed pricing.
Tip: Stay up-to-date with the latest market trends and developments in the real estate industry in Dubai. You can use Bayut’s quarterly market reports, which show you the performance of each Emirate’s sales and leasing market. In addition, the Hot New Property Launches series, which highlights all the new developments in Dubai, can be a great resource to stay updated about the industry.
Network with other agents
Build a network of contacts in the real estate industry in Dubai. You can start with other agents who work within your area of specialisation.
This can be very helpful in gaining knowledge and insights about the market. In addition, attend real estate events and conferences in professional associations, and connect with other real estate professionals in the area through LinkedIn and Instagram.
Ask the right questions
Okay, you’re an area expert – now you need to match your knowledge with your client’s needs. We recommend asking OPEN questions – or questions that can uncover important information.
For example, ‘What are you looking for in your new home’, and ‘What exactly are you looking for, and how can I help’. These are also great conversation starters and can help build rapport with your potential clients.
If you’re keen on learning more ways to become a Dubai real estate area expert, join us for our Become A True Area Specialist session at Bayut Academy, where we take a deep dive into the topic. You’ll have the opportunity to learn from the experts through a range of activities, case studies and interactive discussions.
You can also check out the Content Corner, our library of resources for real estate professionals in the UAE. Stay updated about the industry and discover creative ways to take your career to the next level