Your job as a real estate agent is more than just setting up viewings and showing clients properties across the city. It is to analyse and showcase data about the real estate market and educate your clients – helping them make smarter real estate decisions.
In this article, we look at one of the best resources for real estate market data in Dubai: Dubai Transactions. Dubai Transactions shows you past sold transactions in Dubai from the DLD and has filters to narrow down your search. We then examine how to use this data to showcase your expertise to your clients.
How To Access Dubai Real Estate Last-Sold Transactions: Dubai Transactions On Bayut
- Head over to the Bayut home page
- Click on the Market Intelligence tab, and click on Dubai Transactions
- You can use the filters on top of the page to filter out property transactions in Dubai based on their:
- Location
- Built-Up Area (in square feet)
- Completion status (ready or off-plan)
- Property type
Click on More Filters to filter this data by time periods (last month, three months, six months and one year).
Four Ways To Leverage Data From Dubai Transactions
Creating content about the real estate market for social media marketing
You can use the data available on Dubai Transactions to create content for social media. Showing off your market knowledge can be great to establish yourself as a market expert – and social media is a great platform to get your name out. Here are a few examples of content that you can create with data available on Dubai Transactions are:
- A post on LinkedIn about the top ten popular areas among property seekers in the last three months: you can filter transactions during the previous three months and look out for the areas with the most purchased properties.
- A ‘fact post’ or infographic about the total sales volume and the market’s performance: you can also refer to Bayut’s quarterly market reports to get more information while creating such content.
Check out our advanced realtor starter pack for templates to create social media content on Canva.
Creating CMA’s while working with buyers and sellers
CMA’s, or Comparative Market Analysis, is a popular tool used in the real estate industry to determine a fair market price for a property. A CMA helps sellers determine a fair price for their listing, and helps buyers submit competitive offers so they don’t overpay for a property.
The first step to creating a CMA is gathering information about the market. For this, you can use Dubai Transactions – use the filters to get the market transactions in a specific area or building for the last six months and add it to the CMA. You can use the template below:
You can look at your area’s total sales volume and total sales value. This data can help you understand your area’s performance and demand.
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Looking at this data can be handy while talking to your clients. Once you have an estimate of the best prices for the property, you can discuss this with the landlord (or seller). If they’ve suggested a price higher than the market price, let them know that higher-priced listings lead to the property being on the market for a longer period of time.
Becoming An Area Expert
Being aware of the local market is vital to becoming an area expert – this is something that we stress in our session, become a true area specialist. We recommend looking at the total volume of transactions in your area of service, the types of properties in demand, and the transactions in the building.
Doing this will give you a birds-eye view of the prices (and the competition’s prices) in the area, along with information on ROI for buyers. Being an area expert also means sharing insights on your area. Dubai Transactions gives you easy access to data which can be used to prepare flyers to send to your clients. To make things even easier, we’ve prepared some Canva templates which you can quickly edit and share with your contacts. You can access our Canva templates here.
Understanding which properties to allocate your tools (Signature, Hot and TruCheck™)
Signature and Hot are tools Bayut offers to help boost your listings to the top of the property search page. A Signature listing or Hot listing in the same building would rank higher than regular listings, which is why these are powerful tools for generating leads.
Both Signature and Hot listings have a quota of usage – it is recommended that you use this tool for areas popular amongst property seekers, where you may have many competing listings.
A smart approach to allocating Hot and Signature is to check the performance of the areas you specialise in. Then, once you narrow down the popular areas (areas with more transactions), allocate these tools to your listings in those locations.
In addition, you can plan out the listings in your inventory that will benefit from a TruCheck™ badge – to showcase its authenticity and availability to property seekers – for an additional boost.
Make data your best friend, and establish yourself as a real estate market expert using Dubai Transactions! For more tips to set yourself up for real estate success, explore our library of expert resources on our Content Corner on the Agent Portal. You can also register for our in-house series workshops at Bayut Academy, where we help you elevate your skills to the next level.