Luxury property in the UAE has a distinct allure that continues to attract buyers worldwide. Abu Dhabi, the capital of the UAE, is making waves in the luxury property market for the exclusive lifestyle each development in the city offers and attractive locations that appeal to elite buyers.
In this edition of Industry Eye, Ayman Sadieh, the founder of Nas Luxury Real Estate shares his insights into this niche of real estate in Abu Dhabi and the current trends amongst elite buyers.
Trends in the Abu Dhabi luxury market
Luxury buyers typically look for properties in chic locations such as Saadiyat Island, which is known for its stunning views and the idyllic lifestyle it provides. In properties, they seek high-end design, privacy, and 24/7 security. Upmarket amenities, low-density developments and smart home technologies are also key factors.
Traditionally, luxury properties were mainly limited to areas such as Al Karamah and Al Bateen. However, in the past decade, both locals and expats have been looking at properties in freehold areas like Saadiyat Island, Jubail, Ramhan and Hudayriyat. Coastal locations have gained significant interest for their proximity to the sea and the stunning waterfront properties available.
About Nas Luxury Real Estate’s success
At Nas Luxury Real Estate, our success is rooted in honesty, responsibility and putting clients first. We focus on long-term relationships, ensuring client satisfaction over profits. This approach has built our reputation for delivering high-quality services, driving loyalty and referrals.
We go above and beyond for our clients, often working extra hours to find the perfect property. After the sale, we assist with property management, upgrading, and flipping. We also keep clients informed with market insights, ensuring ongoing support and trust.
Seeking exclusivity
Customisation and exclusivity are critical for luxury property buyers. Recently, a client chose an entire floor in a luxury development because it offered privacy and came with the ability to personalise multiple units. This flexibility was the deciding factor for them to buy the property.
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Initially, luxury buyers sought bold, statement-making properties in locations such as Hidd Al Saadiyat and Marina Sunset Bay. Now, there’s a shift toward private, unique homes that focus on exclusivity, personalisation and wellness. Bespoke features are more important than sheer extravagance.
Challenges
A major challenge we realtors face is the limited availability of prime properties in Abu Dhabi. So, we leverage our network and market expertise to uncover off-market opportunities, ensuring we meet our clients’ needs despite high competition.
Our most effective marketing strategy to reach elite buyers is to keep them informed about new developments before they are officially launched. We provide early access and detailed analysis, helping clients stay ahead of the market and secure premium properties.
One piece of advice I’d give new real estate agents is to be confident in the UAE’s evolving market. Embrace the balance between innovation and tradition. Stay updated on modern trends, but remain grounded in the cultural and environmental values that make the UAE unique. This duality will set you apart.
Abu Dhabi is emerging as a global luxury real estate hub where competition is no longer regional, but international. Real estate professionals should be aware of the continued demand for exclusivity, customisation and sustainable luxury developments.
About Ayman Sadieh
Ayman Sadieh is the CEO and Founder of Nas Luxury Real Estate LLC. He has a proven track record of successful sales, helping his clients find the property that perfectly matches their requirements. He began his career in sales, later discovering a passion for real estate and subsequently establishing Nas Luxury Real Estate. Since then, this agency has made a name for itself in real estate.
About Nas Luxury Real Estate
Nas Luxury Real Estate represents the finest luxury homes for sale in Abu Dhabi, in prime areas including Saadiyat Island, Yas Island, Al Bateen, Marina Island, Al Jubail Island and many more. Their extensive expertise allows them to assist their clients in finding their dream home, no matter how specific their needs are. Be it gated, golf course, beachfront, custom, new construction, mansion or penthouses, they are dedicated to helping their clientele buy, sell or invest.