The number one request we get at Bayut & dubizzle is, “How can I get more leads?” The answer is simple! You can do this by creating quality listings on Bayut that drive customers to contact you for more information.
Here’s an example of a well-written listing:
Title: Corner Unit Overlooking the Marina AND Emirates
Golf Course
Description: Imagine walking from the Dubai Metro and stopping at your local M&S to pick up dinner on the go. Five minutes later, you are sitting on your balcony with your family, taking in the lights of the stunning Dubai Marina.
Welcome home to Marina Gate.
This 1-bedroom, 2-bath home comes with amazing views, a brand-new gourmet kitchen, a large bedroom with floor-to-ceiling windows overlooking the Dubai Marina and loads of closet and storage space, a rarity in Dubai. In addition to the en-suite bath, a second bathroom is located off the living area, allowing you to use the living area as a guest bedroom when friends and family visit.
Marina Gate is a luxury apartment building with a rooftop swimming pool. The ground and first floor levels of the building host a variety of shops and cafes including: Fitness First, Carrefour, Acai Spot, California Skin Laundry and Giftos of London. Spinneys is a 2-minute walk, and the beach at Le Meridian is a 5-minute walk. The Dubai Metro is 7 minutes away, making this building the ideal location in Dubai Marina.
Here’s an example of a poorly written listing:
Title: 2 BHK Marina Pinnacle Dubai Marina
Description: 1 BHK in Marina Gate with Marina Views. Security and gym included. 2 baths. Good size and modern with an open kitchen.
If you were buying or renting a home in Dubai Marina, which listing would you click on?
Creating descriptive, high-quality listings is not only easy, but also tends to result in higher-quality leads that equate a professional listing with a professional agent.
Here is a step-by-step guide to creating great listings that can give you an edge over your competitors.
The First Step: The Listing Details
Creating quality listings is the first step towards getting a great result out of advertising on Bayut & dubizzle. To do so, there are three main elements to the listing that require your attention:
- Property Title
- Description
- Pictures
Property title
Your property title should stand out, be engaging and entice an end user to click through the entire listing. We recommend 40-80 characters as a best practice guideline.
Compare the two listings below. Which one would capture your attention?
- 2 BHK Marina Pinnacle Dubai Marina
- Corner Unit Overlooking the Marina AND Emirates Golf Course
The answer is: Corner Unit Overlooking the Marina AND Emirates Golf Course
Why?
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This title does not repeat information from the customer’s initial search, such as 2-bedroom and Dubai Marina. Instead, the title highlights the best features of the property and entices the end user to want to see the rest of the property because… who doesn’t want a corner unit overlooking the Marina and Emirates Golf Course?
Description
The listing description should paint a picture of the property to the end-user. Make sure to keep your description relevant to the property, and have
original and authentic content. A minimum of 300 characters is requested
for each ad and the more descriptive, the better your chances are to attract
prospective leads.
DO
Imagine walking from Dubai Metro and stopping at your local M&S to pick up dinner on the go. 5 minutes later, you are sitting on your balcony, with
family, taking in the lights of the Dubai Marina.
Welcome home to Marina Gate.
This 1 bedroom, 2 bath home comes with amazing views, a brand-new gourmet kitchen, a large bedroom with floor-to-ceiling windows overlooking the Dubai Marina, and loads of closet and storage space. In addition to the ensuite bath, a second bathroom is located off the living area, allowing you to use the living area as a guest bedroom when friends and family visit.
DON’T
2 BHK in Marina Gate with Marina Views. Security and gym included. 2 baths. Good size and modern with an open kitchen.
Pictures
Great pictures are an essential part of all your property listings because they capture an end user’s attention and paint an accurate portrait of the property. The best practices include: 10 high-quality photos arranged in a logical order, which help the end-user feel as though they are actually touring the property.
Many agents think adding a listing to Bayut & dubizzle is simply a formality, but this is not true. In order to appeal to serious end-users, the above three steps MUST be done with care. However, there are some other additions that can help your listing stand out from the crowd:
• Video tours of the property
• 360-degree photographs
Adding these extra touches helps end-users visualise the look and feel of the property and often results in more qualified leads.
Adding Floor Plans
To improve your listing quality, it is now mandatory to add floor plans to your property listings. You can do this via Profolio™, where the listing quality is ‘yellow’ when floor plans are not updated. It turns green when floor plans are added.
Having Floor Plans helps property seekers get a better idea of your property, giving them enough information during their search for their dream home.
The Second Step: Validating Your Listings
According to our 2020 Survey of property seekers in the UAE, 39% of respondents find “authenticity of listings” as the most helpful feature on our portal. Bayut’s TruCheck™ and Checked badges allow you to showcase the authenticity of your listings and increase your ranking and exposure!
to make more commission!
The Third Step: Amplify Your Exposure with Our Listing Products
Use the Insights section on Profolio™ to gain a better understanding of which property locations in your inventory can best benefit from Signature or Hot Listing.
Learn about improving your listings and making the most of our tools and features by attending our in-depth Product Trainings. Register for a session today!