Text messages are a great medium to stay in touch with your real estate clients on the go. Using WhatsApp and SMS messages/iMessages (for iPhones), you can provide immediate answers to real estate questions and schedule appointments with your prospects with ease.
Unlike texting your friends and family, texting professionally may seem challenging. To help you out, we’re sharing text message scripts that you can use with your clients in any situation. We’ll also be discussing some texting etiquette to keep in mind before sending your message.
Why Text Messages?
Today, many property buyers and sellers in the UAE prefer text messages as their primary communication tool. With a 45% response rate, you have a higher chance of reaching out to your clients and prompting further conversation using messaging than emails.
It also gives you a competitive advantage, since so many agents aren’t as quick to respond. You can
What Can You Communicate Using Text Messages
- Property information
- Updates on appointments and meetings
- Other listings they might be interested in seeing
Best Practices When Sending Messages
- Include your name: Your clients may not have your number saved, so remind them who you are and your agency.
For example, “Hi there, I am Melissa from Cherry Real Estate” - Keep your messages short: Opt for face-to-face meetings or calls for more extended discussions.
- Avoid short forms and typos: Spell out your words and avoid using abbreviations, as it may seem unprofessional to clients. We would also recommend spending a minute and proofreading your text message before sending it.
For example, “u lookin 4 property?” would turn your clients off from wanting to work with you
- Avoid sharing negative news via text: Any bad news should be communicated face-to-face or on a call.
REAL ESTATE TEXT MESSAGE SCRIPTS
Knowing how real estate agents have busy schedules, having scripts can be a great alternative to writing your message from scratch. Here are some of our curated text message scripts for common scenarios in an agent’s career.
QUICK RESPONSES
Maybe you’re with another client, or you want to give them a heads up before calling them. Sending a quick text to notify your client is often the best option — and preparing them ahead of time is vital. Use these real estate text message templates to help craft your responses better.
You’re with a client: Hi, [name]! I’m currently with a client. May I call you back in 5 minutes?
Your client is late for an appointment: Hi, [name]. I’m at the [house/office]. Are we still on for [time]?
You’ve got some news: Hi, [name]. I’ve got the [buyer’s/seller’s] response. Can I call you in 5 minutes?
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You need an immediate decision: Hi, [name]. I’ve got the [buyer’s/seller’s] response, and I think we should act as soon as possible. Are you free for a chat?
REPLIES TO PROSPECTIVE BUYERS
I like this unit (details) at Dubai Marina. When can we take a look?: Hi, [name]. I’ll be free in about 30 minutes. Does that work for you?
How much is this house (Bayut reference number)?: Hi, [name]. I have the listing price. Can I have a quick call with you to go over it?
REPLIES TO SELLERS
Can I have an update on my house’s sale?: Hi, [name]. I’d love to catch up with you on this. Are you free to talk in 5 minutes?
AUTOMATED MESSAGES
Both WhatsApp Business and iMessage offer users the option to add automated replies. Here are some automated message scripts you can use:
You’re with a client: Thank you for contacting me! I am currently with a client and will return your message in 5 minutes. Can I call you back on this number?
You’re out of the office (or travelling): Thank you for contacting me! I’m currently out of the office until [date]. Please text or call [colleague’s name] at [colleague’s number].
Check out our guide to nailing your first conversation to ace that first call or meeting with your client. You can also explore more resources on our Content Corner to improve your communication and customer service skills.
Register for our workshops at Bayut Academy to learn more skills that can help you take your career to the next level.